Social Media Manager

Full Focus is looking for a strategic, creatively attuned Social Media Manager to take our organic social presence to the next level. This is not a role for someone who just wants to post content—it's for someone who thinks deeply about how every piece of content contributes to audience growth, brand perception, and business results.

You'll be the primary owner of our social media strategy and execution. That means you're responsible for driving real growth through new followers, meaningful engagement, and a steady stream of new email subscribers, while simultaneously ensuring that every post, story, and reel looks and feels unmistakably on-brand.

The Social Media Manager contributes to the overall profitability of Full Focus by building and executing a social media strategy that grows our audience, drives engagement, generates qualified leads, and converts followers into raving fans and customers. You will advance Full Focus's message as the top resource for the anti-burnout, anti-hustle lifestyle, and you'll do it in a way that always looks elevated, intentional, and distinctly us.

We are looking for an absolute A-Player who is strategic, highly up-to-date on the best social media practices, and isn’t afraid to take initiative. Our content library is vast, and we need someone with experience wrangling content into bite-sized, cohesive educational content that’s both engaging and high-performing.

If you want to be part of a healthy team with a great culture that feels like a family, has competent and supportive leadership, and a place you can really settle down long-term, you’ll love this role. 

You’ll Thrive Here If You …

• Are energized by strategy and execution in equal measure — you love thinking big and then doing the work.
• Have a trained eye for design and brand aesthetics. You notice when a font is slightly off, when a color feels inconsistent, or when a layout doesn't breathe right.
• Understand that brand consistency is a long game and you take pride in maintaining it.
• Are self-directed and entrepreneurial — you don't need a manager checking in on every move.
• Stay genuinely up-to-date on social media trends, algorithm shifts, and platform best practices.
• Love testing, iterating, and improving based on performance data.
• Are collaborative and communicative — you loop in the right people at the right time.
  

Strategy

• Develop and execute a content strategy that drives follower growth, engagement, and email subscriber generation across platforms.
• Stay current on best practices for short-form video, algorithm shifts, and emerging platform features — and adapt quickly.
• Use ManyChat strategically to drive engagement, grow our email list, and support product sales.
• Test and iterate on content formats based on performance data, covering both our e-commerce brand and talent profiles.
  

Brand Aesthetics & Creative Execution

• Produce polished, on-brand assets, Reels, and social content using tools like Adobe Creative Suite, Canva Pro, and CapCut.
• Apply a trained eye to every post — grid cohesion, color consistency, typography, and motion all matter. Brand standards are non-negotiable.
• Write captions that are on-voice, engaging, and consistent across every platform. Tone of voice is a creative standard you actively protect.
• Source and incorporate UGC cohesively, and collaborate with the Paid Media Buyer to align organic and paid creative.
  

Execution & Engagement

• Own the content calendar and execute it daily across all active platforms with precision.
• Work directly with talent to capture and post Story content, ensuring best practices are followed (captions, polls, engagement prompts).
• Monitor comments, DMs, and mentions — partnering with Customer Support to handle incoming needs promptly

The primary number you own in your first six months is Instagram engagement rate — sustained at 3% or above on a growing follower base.

We believe engagement is the engine that drives everything else. A highly engaged audience is what feeds our ManyChat funnels, compounds our organic reach, and ultimately converts followers into email subscribers and customers. Win on engagement first, and the downstream results follow.

KPIs You'll Report On

• Engagement rate (likes, comments, shares, saves)
• Follower growth rate across platforms
• Story completion rate
• Post impressions and reach
• Emails and conversions collected via ManyChat
• Content performance by format (Reels, carousels, Stories, static posts)
  

Tools You'll Work With

Proficiency or demonstrated ability to learn quickly in most of these is expected:

• Graphic design: Adobe Creative Suite, Canva Pro
• Video editing: CapCut, Adobe Premiere, or similar
• Scheduling: Later, Planoly, or similar
• Automation & DMs: ManyChat
• Analytics: Native platform insights, plus any third-party tools used by the team
• AI tools: Comfort using AI for content ideation, caption drafting, and workflow efficiency

Requirements

• Education: High School degree 
• Experience and Values: 
• You have 5+ years of experience creating strategies specifically for eCommerce and/or personality-driven brands
• You live and breathe social media, especially Instagram and Manychat
• You have successfully grown a social media profile to 100k followers 
• You love creating product-focused short-form video content optimized for social media
• You enjoy the day-to-day engagement with social media followers 
• You value having autonomy and control
• You have outstanding written communication skills 
• You have demonstrated  the ability to combine strategic thinking with effective tactical execution
• You connect deeply with Full Focus core values.
• You have a willingness/drive to learn the full scope of Full Focus content in order to effectively portray the Double Win lifestyle, and educate the audience on our frameworks.
• Physical and Mental: The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities. 
• While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to touch, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, bend, crouch; talk or hear.  The employee must occasionally lift and move up to 30 pounds.  Repetitive motion of upper body. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 
• While performing the duties of this job, the employee must be able to work in a fast-paced, sometimes stressful, customer service-oriented environment, perform duties under pressure and meet deadlines in a timely manner. The employee must work as part of a team, complete assignments independently, and take instructions from managers.
• Employees must be free from chemical dependency. Employees must demonstrate sustained mental and emotional stability to maintain safe boundaries with and for clients.

To be considered, your application must include:

• Links to 2–3 Instagram accounts you’ve directly managed
• A portfolio or mood board showing your design aesthetic and brand sensibility
• At least one example with specific growth metrics (follower count growth %, engagement rate, email list conversion, etc.)
• Applications without these will not be reviewed.

This role is NOT for you if:

• You’ve primarily assisted on social media rather than owning an account’s strategy and growth from end to end
• You think of content creation as scheduling and captioning. This role requires you to create: photos, video, graphics, stories, etc.
• You don’t have ability to design to an existing brand aesthetic. You’ll be working closely with our Creative Director, but you need to show up with design instincts, not just execution.
• You can’t point to real results—follower growth, engagement rates, reach—from accounts you’ve personally managed
• Your Instagram experience is primarily personal or assisting-level
  

Instagram is our primary channel and the center of gravity for this role. You should have deep, hands-on experience growing an Instagram account—not just posting to one.

Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don't micromanage. We care about outcomes—not how things have always been done. What matters to us is that you love what you do and that our company succeeds. We measure both regularly.

We're committed to long-term growth for our team members. If you're looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in, this might be exactly that.

Company Overview

At Full Focus, we empower high-achievers to win at work and succeed at life. Through our best-selling Full Focus Planner and world-class business coaching, we help thousands of professionals live and lead intentionally. 

We are unapologetically values-driven. We work hard and rest well. We believe the most meaningful success is holistic—accomplished without sacrificing your health, relationships, or purpose. Our team is fast-paced, collaborative, and committed to the pursuit of excellence. 
This is a full-time, salaried position that reports to our Creative Director. This position is eligible for our industry-leading benefits package, including premium health care (we cover 100% of your premium and 50% of your dependents’), generous PTO, a tiered bonus incentive plan, and paid maternity and paternity leave, among other stellar perks. This position requires candidates to reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings weekly.  Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We are simultaneously committed to delivering the operating results we commit to as a team while also having the margin we need for our health and most important relationships. To that end, we allow flexibility to pick up children from school, attend to personal matters or appointments, etc. so long as you complete your work and communicate with your supervisor about it in advance. And, we encourage employees to constantly evaluate the efficiency and effectiveness of their work to enable them to "achieve more by doing less”.

Work Environment

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

• Lighting and Conditions: Works in a well-lit, ventilated, and climate-controlled office or housing environment where routine cleaning equipment is used. May occasionally be exposed to outside weather conditions being exposed to hot, cold, wet and/or humid conditions. Occasional exposure to fumes or airborne particles and chemicals, flammables, pesticides, etc.  
• Noise: The noise level is typical for a home office environment. 
• Travel: Land travel (less than 10%) is required. Full Focus team members are based near our headquarters in Franklin, TN. Because we value our team’s autonomy to do their best and most focused work, we enjoy a primarily remote work environment, with in-person meetings as needed to collaborate and connect.