The Role
Manage social media strategies, content creation, engagement, and analytics to enhance brand visibility in the Crypto and Web3 space.
Summary Generated by Built In
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Responsibilities
- Develop and execute strategies to enhance brand visibility, engagement, and community growth.
- Oversee content creation, curation, and management, ensuring alignment with brand voice and audience engagement.
- Actively engage with followers, respond to comments and messages, and foster a positive brand community.
- Monitor social media metrics to measure performance, optimize campaigns, and identify growth opportunities.
- Stay up-to-date with trends and developments in Crypto and Web3 space.
- Collaborate with marketing, design, and product teams to ensure consistent brand messaging across platforms.
- Manage social media advertising campaigns, track performance, and optimize budget allocation for maximum impact.
- Produce and edit short-form videos for TikTok and Reels that resonate with the target audience.
Requirements
- A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- 5+ years of social media management experience, with a strong focus on Crypto, Web3, or Fintech.
- Deep understanding of Crypto, Web3, and Fintech spaces, trends, and community dynamics.
- Advanced expertise in X (formerly Twitter) and familiarity with platform-specific best practices.
- Strong leadership, communication, and interpersonal skills with a focus on community engagement and brand storytelling.
- Ability to manage multiple projects and campaigns in a fast-paced environment.
- Data-driven, with proficiency in social media analytics tools for performance tracking and strategy optimization.
- Experience creating and editing short-form videos for platforms like TikTok, Facebook, and Instagram.
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5+ years of social media management experience
- Deep understanding of Crypto, Web3, and Fintech spaces
- Advanced expertise in X (formerly Twitter)
- Strong leadership, communication, and interpersonal skills
- Ability to manage multiple projects and campaigns
- Data-driven with proficiency in social media analytics tools
- Experience creating and editing short-form videos for social media
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
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