Core Expectations:
- Develop and execute comprehensive social media strategies to enhance brand visibility, affinity and engagement, tailored to the health and wellness audience.
- Manage day-to-day operations across major platforms, including content creation, scheduling, posting, and performance analysis.
- Collaborate with cross-functional teams (Marketing, Sales, Research, Scientific Affairs, Legal, Creative, Product Development) to integrate social media initiatives with broader company goals, ensure accuracy, and maintain brand consistency.
- Monitor trends in social media, bioscience, and health wellness to identify opportunities for innovative campaigns that push creative boundaries and differentiate our brand.
- Analyze metrics and KPIs (e.g., engagement rates, reach, conversions) using tools like Meltwater and Later Analyitcs as well as platform specific metrics in app.
- Build and engage online communities through interactive content, authentic storytelling, user-generated campaigns, and influencer partnerships relevant to the biotechnology field.
- Ensure all content adheres to regulatory standards in the bioscience industry, including FDA guidelines for health-related claims.
- Oversee the development of engaging, high-quality, and scientifically accurate social media content, including graphics, videos, animations, stories, and written posts.
- Stay abreast of emerging platforms and technologies to experiment with new formats, such as short-form video or AI generated content, to expand our digital footprint.
Qualifications and Success Factors:
- Bachelor’s degree in marketing, Communications, Digital Media, or a related field; advanced degree preferred.
- Minimum of 5 years of professional experience in social media marketing, with a strong portfolio demonstrating successful campaigns in competitive industries, ideally bioscience, health, or technology.
- Solid expertise across major social media platforms, including Instagram, LinkedIn, Twitter/X, Facebook, TikTok, and YouTube, with proven ability to leverage each for targeted audience growth.
- Exceptional creativity and strategic thinking, with a demonstrated capacity to push through traditional boundaries to create bold, engaging content that resonates and drives results.
- Proficiency in social media management tools (e.g., Meltwater and Later Analytics) and analytics software.
- Strong understanding of SEO, content marketing, and digital advertising principles.
Preferred Qualifications:
- Track record of crisis management and reputation handling on social channels.
- Develop a social community and drive its growth
- Experience managing multiple accounts and different platforms
Competencies & Skills:
- Excellent written and verbal communication skills, with the ability to craft compelling narratives suited to scientific and consumer audiences.
- Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.
- Familiarity with the bioscience or health and wellness industry is advantageous.
Top Skills
What We Do
Niagen Bioscience (NASDAQ:NAGE), founded in 1999 and formerly known as ChromaDex, is the global authority on nicotinamide adenine dinucleotide (NAD+), dedicated to advancing healthy-aging science. Our world-renowned scientists collaborate with independent investigators from leading universities and research institutions worldwide to explore the full potential of NAD+, a vital coenzyme found in every cell that declines with age and everyday stressors.
Setting the benchmark as the gold standard in scientific rigor, safety, quality, and transparency, Niagen Bioscience is the innovator behind Niagen® (patented nicotinamide riboside, or NR), the most efficient and superior-quality NAD+ booster available. Our ingredient is backed by 35+ human clinical trials and 400+ peer-reviewed studies, making it one of the world's most extensively researched and validated NAD+ precursors.
We offer two distinct product lines:
Tru Niagen®, the number one healthy-aging NAD+ supplement in the United States,* clinically proven to increase NAD+ levels and help people transform the way they age (available at www.truniagen.com)
Niagen® Plus, our premium pharmaceutical-grade NAD+ therapy featuring Niagen™ IV and injectables, available exclusively at clinics with a prescription (www.niagenplus.com)
Our robust patent portfolio protects NR and other NAD+ precursors. As pioneers in NAD+ technology, we continue to demonstrate our commitment to excellence, innovation, and integrity through our two California locations (Tustin and Westwood) and our premier research Laboratory & Innovation Center in Longmont, CO.
Visit www.niagenbioscience.com for press releases, news, and financial information.
Interested in joining our team? Explore career opportunities at https://jobs.lever.co/niagenbioscience
*Based on the top selling dietary supplement brands by revenue per the largest U.S. e-commerce marketplace. (1/1/24-12/31/24)
