Social Media Manager

Position Title: Social Media Manager 

Location: Hybrid, DMV or Miami / Ft. Lauderdale 
Reports to: Director of Marketing 

Overview: 
The Social Media Manager / Content Writer develops, writes, and manages social media and digital content in support of large-scale federal communications campaigns. This role combines creative writing and content development with hands-on social media management, ensuring that all content is strategic, accurate, and optimized for engagement. 

The ideal candidate is a strong writer who understands both the creative and analytical sides of social communications, capable of adapting messaging across platforms and audiences while tracking results to inform future content. This person will collaborate with strategists, designers, and media specialists to help shape campaigns that inform, engage, and drive measurable impact. 

Key Responsibilities: 

Content Creation & Writing 

• Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms. 

• Translate complex program or policy topics into clear, accessible, and engaging public-facing messages. 

• Ensure all content aligns with campaign goals, brand standards, and accessibility requirements. 

•  Support creative concepting and message development across social, web, and digital touchpoints. 

Social Media Management 

• Manage day-to-day scheduling, posting, and community monitoring across channels (e.g., Facebook, Instagram, LinkedIn, X). 

• Maintain and update social content calendars aligned with campaign milestones and topical moments. 

• Coordinate approvals and publishing processes with internal and client stakeholders. 

• Collaborate with paid media and creative teams to ensure cohesive messaging and timing. 

• Stay current on platform trends, emerging features, and best practices, bringing new ideas and recommendations to the team. 

Reporting & Optimization 

• Track and analyze content performance metrics across platforms using analytics tools (e.g., native insights, Hootsuite, Meltwater). 

• Prepare regular reports summarizing reach, engagement, and content trends. 

• Identify insights and actionable recommendations to improve performance over time. 

• Partner with strategists and creative teams to refine messaging and content mix based on results. 

• Contribute to monthly or quarterly client reports with social-specific takeaways and next steps. 

Collaboration & Coordination 

• Work closely with program managers, media and creative leads to plan and deliver integrated campaigns. 

• Contribute to creative brainstorms and strategy discussions with fresh, informed ideas. 

Qualifications 

Required 

• Bachelor’s degree in communications, marketing, journalism, or a related field. 

• 3–5 years of experience in social media management, content writing, or digital communications. 

• Proven ability to write clear, concise, and compelling content tailored to multiple platforms and audiences. 

• Hands-on experience managing social channels using publishing and analytics tools (e.g., Hootsuite, Meltwater, or native platforms). 

• Strong understanding of digital best practices, accessibility standards, and engagement metrics. 

• Excellent writing, editing, and proofreading skills with attention to tone and accuracy. 

• Ability to work collaboratively and manage multiple projects and deadlines simultaneously. 

• U.S. citizenship and ability to obtain a Public Trust clearance. 

Preferred 

• Experience supporting federal or government-funded communications programs. 

• Familiarity with behavior change or public awareness campaigns. 

• Experience developing or adapting content for video or animation.