Social Media Manager

JOB SUMMARY:

The Social Media Manager supports Choice’s social media program across key hotel brands, helping to build loyalty and engagement with new and existing guests. This role executes social media campaigns and content strategies, collaborating with internal teams and external agencies. The individual contributes to influencer and content creator marketing and supports the maturity of Choice’s social media presence across platforms, products, and markets. This is an individual contributor role with cross-functional collaboration across marketing, customer care, and communications. #LI-Onsite

RESPONSIBILITIES:

• Plan and execute social media campaigns, providing strategic recommendations across platforms, audiences, and products.

• Collaborate with agency partners and internal creative teams to manage timelines and ensure best practices.

• Write campaign briefs and develop content ideas and activations, integrating influencer and content creator strategies.

• Recommend and execute test-and-learn opportunities to optimize social media performance.

• Support resolution of technology issues raised by internal stakeholders (e.g., PR, Talent Acquisition).

• Build relationships with content creators and support influencer programming for key hotel brands.

• Use social media tools to monitor engagement and identify opportunities.

• Manage publishing calendar and post-production review processes.

• Report regularly on performance and insights across social media channels.

QUALIFICATIONS:

Employment Experience

• 3–5 years of social media experience in an agency, in-house marketing team, or social media technology company.

• Hospitality experience preferred.

• Experience managing agency and internal partners in a matrixed organization.

• Familiarity with influencer and content creator management.

Technical Skills

• Proficiency in social media platforms (Facebook, Instagram, TikTok, Snapchat, Reddit, YouTube).

• Experience with audience targeting, triggered marketing, tagging, and analytics.

• Working knowledge of social media management platforms.

• Ability to develop and execute content concepts.

• Experience building influencer/content creator programs or employee advocacy initiatives.

Additional Skills & Competencies

• Strong presentation skills and creative eye for social media trends.

• Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, Show Integrity.

Education Requirements

• Bachelor’s Degree in Marketing, Communications, or Technology — or equivalent combination of education and work experience.

Salary Range

The salary range for this position is $85,000 - $100,000.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver