Social Media Manager

Posted 16 Days Ago
Be an Early Applicant
07102, Newark, NJ
Hybrid
80K-85K Annually
Senior level
Other
The Role
The Social Media Manager will develop strategies, lead content creation, manage campaigns, and optimize performance for multicultural audiences, especially immigrants.
Summary Generated by Built In
Position Overview:
We are looking for a Social Media Manager who thrives in fast-paced environments and has a deep understanding of multicultural and immigrant audiences. The ideal candidate is fluent in Spanish, up-to-date with the latest social media trends, and comfortable posting content personally across Facebook, Instagram, LinkedIn, X, and TikTok. Experience with user-generated content (UGC) is highly valued.
In this role, the Social Media Manager will lead a team consisting of a designer, content creator, and community engagement specialist to grow our brand voice, drive storytelling, and build authentic connections with our audience.

Key Responsibilites:

  • Develop and execute a strategic social media vision that resonates with our immigrant audience.
  • Lead content creation, scheduling, and posting, personally managing posts when needed, and tailoring strategies for each platform.
  • Curate and manage UGC campaigns and influencer collaborations to boost authenticity and engagement.
  • Monitor analytics, optimize performance, and present regular reports with actionable recommendations.
  • Stay up-to-date with social media trends, emerging platforms, and platform-specific best practices.
  • Collaborate with internal and external teams to ensure alignment across marketing, brand, products and content strategies.

Qualifications:

  • 5+ years of experience managing social media accounts, preferably in multicultural or immigrant-focused markets.
  • Creative, innovative, and able to generate engaging content ideas for each platform.
  • Fluent in Spanish with a deep understanding of multicultural audiences.
  • Experience with UGC campaigns and influencer management.
  • Proficient with key social media tools and platforms, strong skills in analytics and reporting. 
  • Experienced in leading social media teams, including designers and content creators, with a keen visual sensibility. 
  • Knowledgeable about emerging platforms and current content trends.
  • Strong communication skills, a humble and approachable demeanor, and a genuine passion for teamwork and collaboration.
  • A proactive self-starter with a hands-on approach, strong drive to experiment, collaborative mindset, and a passion for making an impact.

About us: IDT is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. IDT is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues.  Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports IDT's mission of enabling people to keep in touch and share resources with family and friends worldwide. Join us!

Top Skills

Analytics
Facebook
Instagram
LinkedIn
Social Media Tools
Tiktok
X
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The Company
HQ: Newark, NJ
1,151 Employees
Year Founded: 1990

What We Do

We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.

Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.

If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.

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