Substack is building a new economic engine for culture, with over 5 million paid subscriptions to writers, podcasters, and video-makers on the platform. We’re driving a fundamental shift in how writers and creators reach their audiences. As our Social Media Manager, you will produce engaging, creative social content that elevate Substack’s profile among creators and consumers alike.
In this role, you’ll amplify Substack and the stories and voices of Substack creators across our social channels, especially on Substack Notes, TikTok, and Instagram, while helping us develop new channels. You’ll be eager to collaborate, and comfortable moving quickly while maintaining a high level of execution. This position will report directly to the Editor.
Core responsibilities:
Create, edit, and produce audio, visual, and written editorial for Substack’s social media channels
Track and report on post performance and Substack mentions on social media platforms
Collaborate with team members from Communications and Writer Relations to tell the Substack story
Execute original editorial formats and video series tailored for each platform, bringing fresh ideas to the table
Manage internal requests, maintain the content calendar, and communicate with contractors
About You:
Experience producing short-form video projects. A background as a creator is a plus!
Ambitious, with a high sense of initiative.
Excellent written and verbal communicator, able to foster understanding and teamwork remotely and cross-functionally
Passionate about free expression, empowering creators, and reimagining media beyond traditional advertising models
Located in San Francisco (preferred), Los Angeles or New York City
Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $90,000 to $120,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.
Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.
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What We Do
Substack lets writers connect with their audience on their own terms and earn money doing it. We make it simple for writers to publish to an email list that they own, get discovered on the web, and charge for subscriptions. More than 500,000 people pay to subscribe to writers across the Substack network, and the top writers make millions of dollars a year. Substack’s model depends on the success of writers using Substack – we only make money when they do. “Substack makes it dead simple to start a newsletter and get paid for it.” – Judd Legum, author of Popular Information "Substack gives me a way to connect with my audience on my own terms.” – Lyz Lenz, author of God Land and Men Yell At Me Make something that matters Great writing is valuable. It respects readers' time, their intelligence, and their trust. It helps us make sense of and change the culture we live in. At Substack, we're building a business model that enables great writing to thrive. Learn more about our opportunity and mission. We are a small but growing team, and there is more to build than we could ever imagine. That’s why we need you. We aim to take pragmatic approaches to problem solving while shipping high-quality products that allow the writing on Substack to take the spotlight. Every person at the company participates in customer support. We do this to build empathy with our users and enable us to build better products. We believe that a diverse team will help us build a product that best serves the needs of a wildly diverse ecosystem of writers. So whatever your background or perspective, we’d welcome your input to help build the best possible version of Substack.
