Social Media Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

· Career development with an international company where you can grow the career you dream of.

· Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

· An excellent retirement savings plan with a high employer contribution · Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

· A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

· A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

For Abbott, social media is one of the most valued platforms where consumers interact with the brand. It is an opportunity to own share of voice and drive brand equity through engaging content & conversations. As the Social Media Manager you will be focused on the Abbott owned social media platforms, how customers want to engage, and driving conversation that lead to overall positive brand sentiment.

What You’ll Work On

• Manage multiple social media channels and serve as the primary community manager for FreeStyle Diabetes (global)

• Champion consumer needs and embody the brand values

• Drive meaningful conversations to grow and manage social media community while maintaining strict guidelines of a regulated industry

• Use data to identify insights and build compelling strategies to drive positive engagement

• Identify trends and report to cross-functional stakeholders

• Own channel growth and performance metrics to influence tactics and strategy as needed

• Support managing agency relationship

• Work closely with creative agency to manage monthly editorial calendar

• Support in content approval process by seeking feedback and sharing with creative agency

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Preferred Qualifications

• Thorough understanding and a strong point of view on today’s social media landscape

• Strong interest and enthusiasm for marketing and social media

• Strong analytical skills able to draw conclusions from data, management information and trends

• Ability to learn a new subject quickly

• Excellent presentation skills

• Sound time management skills, highly organized, and committed to achieving goals

• Able to work under pressure and tight deadlines

• Creativity, copy writing skills a plus 

• Proficiency in English, Spanish is a plus

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is

$109,300.00 – $218,500.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:ADC Diabetes Care

LOCATION:United States > Alameda : 2601 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Yes, 15 % of the Time

MEDICAL SURVEILLANCE:No

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf