Social Media Manager

Company Description

Join our team as an energetic and imaginative Social Media Manager, where you'll spearhead our continuous digital presence and expand our audience across various platforms.

Infuse our social media channels with a unique personality, immersing yourself in the world of social media while eagerly discovering new trends and pioneering ideas.

Celebrate remarkable individuals and animal champions through four outstanding national events and online awards. Your role will be to maintain engaging conversations with our audience throughout the year, not just during these events.

So, who are we?

The Daily Mirrors Pride of Britain Awards with TSB have been honouring the nations unsung heroes since 1999.

Hosted by Carol Vorderman and Ashley Banjo and screened in a primetime slot on ITV, Pride of Britain is the biggest show of its kind on British television.

Royalty, world leaders, and hundreds of famous faces including music legends, sporting icons, Hollywood stars and TV favourites have all taken part.

But the real stars are the winners, who come from all walks of life, are of all ages, and from all over the country.

Job Description

What will the role involve?

• Strategy & Planning: Develop and implement a social media strategy that aligns with event goals and brand identity. Schedule content to boost engagement and growth, while staying updated on trends and tools.
• Content Creation & Management: Produce and manage engaging content for platforms like Instagram, Facebook, TikTok, X, and YouTube. Collaborate with designers and photographers, write compelling copy, manage content approvals, and utilise AI tools for efficiency.
• Community Engagement: Respond to audience interactions professionally and build a vibrant online community.
• Event Promotion: Plan and manage social media coverage for events, including live content creation and real-time engagement. Coordinate influencer collaborations and create engaging pre- and post-event content.
• Analytics & Reporting: Track KPIs such as engagement and reach, using insights to refine strategies.
• Collaboration: Work with marketing, PR, and event teams to integrate social media into campaigns. Lead digital strategy in event planning meetings and collaborate with partners for content opportunities.

Qualifications

Who are we looking for?

• Social Media Expertise: Strong familiarity with Facebook, X, Instagram, TikTok, and YouTube, with at least 2 years of experience managing social media accounts. Experience with paid social campaigns is advantageous.
• Creative Vision: Demonstrated ability to design innovative campaigns that boost engagement and align with brand objectives.
• Technical Proficiency: Skilled in video editing and familiar with tools like Canva, CapCut, and scheduling platforms.
• Analytical Mindset: Ability to analyse data effectively and transform it into actionable insights.
• Communication Skills: Exceptional verbal communication skills, capable of independently publishing precise written and video content with meticulous attention to detail.
• Adaptability: Flexibility to work events and weekends leading up to and during events for comprehensive coverage. Willingness to travel occasionally for marketing activations, ensuring robust brand representation. Stay informed on current affairs to engage in relevant conversations when our talent or events are featured in other media.
• Collaborative Spirit: Team-oriented approach with the capability to manage multiple tasks efficiently.

Additional Information

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest,
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.