Blueland

Social Media Manager

Sorry, this job was removed at 04:08 p.m. (CST) on Tuesday, May 20, 2025

New York, NY, USA

Hybrid

80K-110K Annually

Retail

The Role

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, while prioritizing the planet and people. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices should be effective, convenient, and affordable. We also believe that businesses need to be reconstructed to consider all stakeholders, not just profit.

We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap (we hold over 40 patents and patents pending worldwide). To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have built an engaged, passionate community of close to 1M+ person community. We’re proud to be a Certified B Corp - recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. We’re also Climate Neutral Certified along with many other certifications that help hold us accountable on our commitments to optimize our products for environmental and human health.

Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.

The Role:

Blueland is seeking a creative, results-driven Social Media Manager to lead our presence across all social platforms, with a priority on Instagram and TikTok. You’ll be responsible for crafting engaging content, building community, and driving brand growth on channels. This role requires a blend of creativity, strategy, and analytics to optimize for performance and ensure that the Blueland brand is properly brought to life in a culturally relevant and engaging way. This role will report to the Director of Social and Integrated Marketing.

Responsibilities:

Work alongside brand team to develop and implement a comprehensive social media strategy across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.)
Concept, film, and edit thumb-stopping and engaging content that reflects Blueland’s core content pillars
Management and day-to-day maintenance of social content calendar
Support management of influencer and content creator relations
Track and analyze key metrics (engagement, impressions, growth, etc.) and optimize content based on performance
Use insights to recommend and implement improvements to social strategy
Craft captivating captions that reflect Blueland’s brand voice
Ensure all content aligns with Blueland’s tone of voice - bold, optimistic, and mission-driven
Work collaboratively across brand marketing, growth marketing, creative, digital, product and retail teams to support company initiatives on social media
Assist larger strategic plans with competitive research, landscape analysis and audits that take social trends and leverage relevant opportunities to keep Blueland at the forefront of cultural conversations

Qualifications:

3+years of experience in social media management, ideally in consumer brands or startups
Strong understanding of platform-specific content strategies (Instagram, TikTok, Facebook, etc.)
A knack for brand content creation, both in-front of & behind the camera
Experience with analytics tools (Sprout Social, Later, Google Analytics) and social media reporting
Proficiency in AI tools (like ChatGPT) to enhance efficiency and optimized content
Ability to write compelling, on-brand copy and a knack for storytelling
Strong organizational skills and the ability to manage multiple projects in a fast-paced environment
Experience collaborating with influencers or managing influencer programs

The salary range for this position is $80,000 - $110,000 per year.

We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.

At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.

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The Company

HQ: New York, NY

56 Employees

What We Do

Blueland is revolutionizing conventional cleaning and personal care products to eliminate the need for single-use plastic packaging, with our reusable, refillable products. We believe that we should be able to have a clean home without sacrificing a clean planet and that sustainable choices can be convenient, effective and affordable. We are a science-driven company with a pipeline of proprietary products that started with our cleaning sprays and hand soap. To date, we’ve already helped divert more than 1 billion single-use plastic bottles from landfills and waterways. We were the 2nd fastest growing direct-to-consumer in 2020, and have over 350K Instagram followers. We’re proud to be B Corporation Certified, recognized for meeting the highest standards of verified social and environmental performance, transparency, and accountability. Blueland was featured on the Season 11 premiere of Shark Tank, securing an investment by Kevin O’Leary. Blueland is well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. We’ve been featured across top tier outlets such as the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.