Associate Social Media Manager, B2B

OVERVIEW

Morning Brew Inc. is looking for a great writer and visual storyteller who can consistently create engaging social editorial content for our professional brands. This role will help execute social media for our professional brand by partnering with editorial leadership to develop and execute static posts, distribute video content, and perform community management.

The role would require the Associate Social Media Manager, to oversee the day-to-day content calendar of Morning Brew Inc’s professional brands, with a primary focus on LinkedIn & Instagram. The ideal candidate will possess a combination of in-depth research and script writing skills, the ability to pitch engaging and visual stories that resonate with people based upon the industry they work in and wanting to get better in their professions.

Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.

WHAT YOU'LL DO

• Pitching story ideas and identifying graphic opportunities 

• Conducting research and crafting social editorial copy around content from our professional brands

• Creating charts, headline photos, and other graphics using a library of templates provided 

• Collaborating with our in-house design team to craft and execute high-level visual storytelling formats

• Editing, shaping and elevating headlines, copy and visual assets to be social-first content 

• Blending your editorial judgement with data to find what best fits our targeted audience  

• Tracking success through account growth, engagement rates, community building and other metrics

• Overseeing community management; engaging with the audience in the comment section and DMs. 

WHAT YOU'LL BRING

• 2+ years of experience in social media or digital journalism

• Based in or within commuting distance of New York City

• You have worked in b2b/professional media and understand how to create content that resonates with people based upon the industry they work in and wanting to get better in their professions

• You have strong research and writing skills

• Track record of overseeing LinkedIn, Facebook, Twitter/X and Instagram accounts for media outlets

• Strong editorial judgment; comfortable with testing and adapting strategies to optimize for social-first content

• Strong writing skills, with ability to condense topics into engaging and quickbite copy