Social Media Manager

About the job: 

The Social Media Manager will be responsible for creating and executing a social media strategy that amplifies brand awareness, drives engagement, and fosters a loyal community. Working closely with marketing, you will manage our social channels, plan content, and analyze metrics to ensure that our brand remains top of mind in the cannabis industry. You will stay ahead of trends, engage with our followers authentically, and align content with compliance standards

Duties include the following.  Other duties may be assigned.

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• Content Strategy & Creation: Develop, implement, and manage a strategic social media content calendar that reflects brand initiatives, product launches, campaigns, and events.
• Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
• Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
• Analytics & Reporting: Monitor and report on social media performance, providing insights and recommendations based on metrics like engagement, reach, growth, and sentiment. Optimize strategies based on data to enhance brand visibility and engagement.
• Compliance & Brand Safety: Ensure all content aligns with cannabis marketing regulations and guidelines, as well as our brand’s voice, standards, and values.
• Trend Spotting: Stay updated on social media trends, cannabis industry news, and platform updates to continuously innovate our social media strategy.

General

• Regulations require that incumbent be at least 21 years of age and able to obtain and maintain medical marijuana work credentials

Education/Experience:

• 3+ years of social media management experience in the cannabis industry 
• 3+ years of social media management experience, preferably in cannabis, CPG, or lifestyle brands.
• Knowledge of cannabis culture, industry trends, and marketing restrictions.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, Twitter/X, LinkedIn) and tools (e.g., Hootsuite, Sprout Social, Later).
• Strong writing skills with a knack for brand storytelling and engaging, on-brand voice.
• Data-driven mindset with experience in social media analytics and performance reporting

Required Knowledge and Skills:

• Understanding of/or open to learning about cannabis social culture in both the medical and recreational markets
• Technical knowledge and understanding of social media platforms, metrics and tracking, including Sprout Social
• Excellent communication, collaboration and planning skills with meticulous attention to detail
• Strong understanding of how brands can participate in social media in an authentic way
• Expert understanding of internet, social and meme culture and how to credibly and sensitively work with it whilst maintaining brand safety