Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).
About the role
Betterment is hiring a Social Media Manager to spearhead our strategy and expand our organic reach through innovative content and social campaigns.
Are you an avid consumer of FinTok? Do you track interest rates like they're box office numbers? Do you explain inflation to friends at parties and keep up with market trends the way others keep up with celebrity drama?
Betterment, the pioneer in automated investing, is seeking a social media innovator. If you love building and scaling platforms, optimizing performance through metrics, and crafting content that’s as compliant as it is clever, we want you.
We are searching for an experienced, social-savvy pro to plan, develop and publish creative campaigns that help our audience(s) navigate current financial topics and the Betterment product and brand. By leveraging data-driven insights and innovative storytelling, your content increases engagement, grows brand awareness, and ultimately brand loyalty. In addition to the core consumer business, you will also oversee the social accounts for our rapidly growing B2B businesses, producing content that connects with finance and HR professionals. This position reports into the Brand Creative team, and works closely with design, editorial, content, video, product marketing, and subject matter experts across the organization.
This role is based out of our NYC office. Below, we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and interview performance. The range listed is just one component of Betterment’s total compensation package for employees.
- New York City: $110,000 - $138,000
We offer a competitive equity package, health, dental and vision benefits, and a 401(k) offering with employer match as well as flexible PTO policy. This job is eligible for variable compensation in the form of a discretionary company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.
A day in the life
- Craft engaging, social-first content aligned with editorial, product, and marketing goals.
- Oversee daily management and execution of Betterment’s social channels.
- Build strategies to grow followers and engagement on our key channels.
- Distill complex information into easy to understand, social-friendly bits.
- Evaluate new platforms and advise on opportunities for channel expansion.
- Measure the business impact of social media and optimize strategies based on data.
- Stay up-to-date on social trends to identify opportunities and know when to be bold (but also when to be…demure).
Key Responsibilities
- Bring Betterment’s voice to life across social platforms, ensuring relevance and resonance with our platform-specific audiences.
- Own the project management pipeline for social: including scheduling, ideation, creative briefing, reviews/approvals, and compliance recordkeeping.
- Create content calendars across B2B and Retail, informed by insights and concurrent marketing objectives.
- Collaborate cross-functionally with marketing, product, and design teams to execute product launches and translation of paid creative into organic formats. Plus, work opportunistically with the growth team to boost organic content.
- Devise strategies to scale current channels and identify new platforms for growth.
- Create timely content, acting as both a solo creative, and part of a team. You should be confident to work independently, as well as know when to bring in designers, copywriters or video producers. Collaboration and independence are equally valued.
- Use analytic tools to measure performance and adjust the go-forward strategy.
What we’re looking for
- 5+ years of social media management experience (bonus points if within a regulated industry).
- Proven ability to launch and scale social platforms, execute cross-functional campaigns, and significantly grow engagement and followers.
- Deep knowledge of social platforms and analytics tools, especially Instagram and LinkedIn.
- Ability to distill complex topics into compelling content across platforms, from short-form posts to video scripts. Experience with graphic design or video production is a bonus.
- Experience leading large-scale, cross-functional projects.
- Strong project management skills, with the ability to present key insights to stakeholders.
- Passion for improving personal finances, with previous experience creating personal finance or investment content a strong advantage.
We change lives
Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.
We set audacious goals
We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.
We value all perspectives
When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
We invest in you with:
- A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
- Flexible paid time off (and encouragement to use it!)
- Meaningful opportunity for community building through our 7 Employee Resource Groups
- Empowerment to own and lead change and affect the business
- Dedicated professional development opportunities
- Lunch from our in-house chef three days a week at our NYC headquarters
What happens next
We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.
We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!
Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.
Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Come join us!
We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.
E-Verify Statement
Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
CPRA Language - CA Applicants ONLY
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email [email protected].
What We Do
Betterment is the largest independent digital investment advisor in the U.S., offering investing and retirement solutions alongside their everyday services for spending and saving. Using cutting-edge technology, expert advice, automated money management tools, and tax-smart strategies, they empower hundreds of thousands of customers to manage their money—for today, tomorrow, and someday.
Why Work With Us
At Betterment, we revolutionize the way people manage their money through innovative technology and personalized guidance. With a culture of empowerment, endless growth opportunities, and focus on a well-balanced life, working at Betterment means being part of our mission of making people’s lives better.
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