Social media has become a critical component in customer experience as brands continue to invest in deep, long-term relationships. Bounteous x Accolite seeks an experienced Social Media Manager to help our client partners build those customer bonds.
This position will require an on-site presence once a week in the Philadelphia/Delaware County Metro Area.
Role and Responsibilities
- Act as a subject matter expert account lead; which may include managing a small team
- Comfortable building and maintaining productive internal and external client relationships through effective communication, reports, and presentations
- Able to maintain a clear brand vision, designing, executing, and approving social media campaigns and strategies
- Identify and/or lead prioritization of initiatives and campaigns
- Active contributor to all levels of social media reporting for clients, including but not limited to monthly reports, quarterly business reviews, and campaign reporting
- Educate client and internal teams on social media marketing best practice
- Conceptualize, build, and maintain a social media editorial calendar, which may include copywriting and light content creation
- Partner with designers, creative directors, and content strategists to create concepts for engaging posts
- Develop, implement, and track KPIs to measure performance against strategic goals, identify emerging trends, and provide insights about the drivers of performance
- Comfortable building and maintaining direct client relationships through status calls, advisory meetings, and any day-to-day contact
- Advanced understanding of key social media tools and best practices
- Identify emerging trends, tactics, and platforms; develop and circulate a perspective on how they can be leveraged to contribute to the achievement of our client's social goals
Preferred Qualifications
- 7+ years of experience in a digital marketing environment
- Confidence to lead brand strategy around earned and owned social media
- Unquenchable curiosity and passion for social platforms and trends
- Robust hands-on experience with social and mobile marketing channels
- Examples of designing social monitoring strategy and how to apply and customize dependent on client
- Experience with social media crisis management
- Experience with paid and organic social media
- Global marketing experience is a plus
- Agency experience preferred