About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
We are looking for a dynamic and experienced Social Media Manager to lead our social media strategy. The ideal candidate will have a deep understanding of social media platforms, particularly in engaging with Gen Z and Millennial audiences. The successful candidate will be a trendsetter, capable of translating cultural trends into compelling content strategies that resonate with our target demographic.
Responsibilities
- Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement among our target audience
- Create, curate, and manage all published content (images, video, written) across various platforms such as Instagram, Twitter, Facebook, and TikTok
- Stay abreast of cultural trends, industry developments, and emerging platforms to ensure our brand remains relevant and competitive
- Foster and grow online communities by interacting with followers, responding to comments and messages, and fostering a positive brand image
- Collaborate with cross-functional teams, including marketing, design, and product, to align social media efforts with overall brand objectives
- Analyze social media metrics to assess the success of campaigns and adjust strategies accordingly
- Stay informed about the latest algorithms and changes on social media platforms to optimize content performance
Ideal Background
- Proven experience as a Social Media Manager or similar role, preferably in the consumer-focused or lifestyle sectors
- In-depth knowledge of social media platforms, trends, and best practices
- Ability to create engaging and shareable content tailored to Gen Z and Millennial audiences
- Excellent written and verbal communication skills
- Creative thinker with an eye for design and aesthetics
- Highly aware of and engaged with culture with a clear perspective/understanding of ‘cultural cool’
- Familiarity with social media analytics tools and the ability to interpret data to drive decision-making
- Strong project management and organizational skills
- Ability to work in a fast-paced environment and adapt to changing trends
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.