Social Media Manager

About The RoleThe RealReal is looking for a creative, highly organized Social Media Manager to bring our social content strategy to life. Reporting to the Senior Manager, Social Media, you’ll own the editorial calendar, manage content briefs from concept through delivery, and oversee day-to-day publishing across our social channels.
You’ll work closely with Creative, Fashion, Merchandising, and external creators to develop content that reflects The RealReal’s distinct point of view on fashion, luxury, and resale. The ideal candidate pairs strong creative instincts with thoughtful and strategic execution, using cultural trends, platform knowledge, and performance insights to improve what we create and how we share it.

What You Get To Do Every Day

• Own The RealReal’s social media calendar, aligning content with brand campaigns, product priorities, events, and relevant cultural moments
• Develop and manage social content briefs, including concepts, references, product selects, and messaging, partnering with Creative and Merchandising from kickoff through final approval
• Schedule and publish content across our social channels, including tagging and trackable links where applicable, ensuring accuracy, consistent brand voice, and adherence to platform best practices
• Write and adapt social captions and copy in partnership with the Copy team
• Keep track of social project timelines, asset requests, feedback, and approvals, keeping deliverables on schedule
• Manage day-to-day creator relationships, including rate negotiations, briefs, timelines, feedback, and asset delivery
• Contribute ideas for monthly content, recurring series, and campaigns, translating brand priorities into engaging social-first concepts
• Proactively identify and pitch reactive content ideas tied to social trends, cultural conversations, and timely fashion moments, and lead execution of approved concepts.
• Lead real-time Instagram Stories publishing at events and activations
• Support the Senior Manager with monthly performance reporting and campaign recaps, identifying key takeaways and opportunities to improve future content
• Apply performance insights to content planning, creative briefs, formats, and publishing decisions

What You Bring To The Role

Minimum Requirements:

• 4+ years of social media experience at a brand or agency, with direct ownership of editorial calendars, content development, and publishing
• Strong working knowledge of social platforms, particularly Instagram, Substack, TikTok, and Pinterest, including platform-specific formats, audience behaviors, and best practices
• Experience developing clear creative briefs and translating ideas into actionable content plans
• Proficiency with social publishing and analytics tools such as Dash Social
• Ability to interpret content performance and translate findings into practical recommendations
• Strong creative judgment and an eye for visual storytelling that balances elevated brand imagery with content that feels natural to social
• Strong writing and editing skills, with the ability to adapt brand voice across platforms and formats
• Excellent organizational and project management skills, with the ability to manage multiple projects, deadlines, and stakeholders
• A proactive, collaborative approach, with sound judgment and the ability to adapt as priorities shift
• Experience in fashion, luxury, retail, or resale
• Ability to travel 25%

Preferred Requirements:

• Deep knowledge of designers, fashion categories and eras, and the resale market
• Strong awareness of fashion, internet culture, and emerging creators
• Ability to capture elevated iPhone content on set and at events or activations
• Experience editing short-form video using tools such as CapCut, Adobe Premiere Pro, or similar

Compensation, Benefits, + Perks

• Employee Stock Purchase Plan
• 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)
• Find out more about our Benefits here.

The expected salary range for this role is $85,000.00-$110,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. 

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.