The Role
Leads organic social media strategy for Snoonu and Snoonu City across Instagram, TikTok, and X. Responsibilities include content planning, trend identification, organic growth, community engagement, performance analysis, reporting, campaign execution, and team leadership. The role coordinates with Customer Care, PR, influencer marketing, and internal stakeholders while ensuring culturally relevant content for Qatar and GCC audiences.
Summary Generated by Built In
🚀 Welcome to Your Next Adventure!
We're looking for a creative, strategic, and social-first Social Media Manager to lead the organic social media presence of Snoonu and Snoonu City.
You'll own social media strategy, content development, organic growth, and community engagement, ensuring our platforms are culturally relevant, entertaining, and aligned with our brand positioning.
You'll oversee Instagram, TikTok, and X for Snoonu, alongside Snoonu City's social media presence, ensuring each brand has a distinct voice, a clear content strategy, and an engaged community.
This role is equal parts strategist, creative thinker, trend spotter, data-driven marketer, and team leader.
If you're constantly spotting trends, thinking in content series instead of individual posts, and asking "How do we make people share this?"—we'd love to meet you.
🛠 What You’ll Get Your Hands On:
Social Media Strategy- Develop and execute organic social media strategies for Snoonu and Snoonu City.
- Own Snoonu's Instagram, TikTok, and X accounts, alongside Snoonu City's social media platforms.
- Develop content strategies that balance brand storytelling, entertainment, community engagement, and business priorities.
- Identify cultural moments, emerging trends, and platform opportunities to keep Snoonu relevant and ahead of the conversation.
- Drive organic reach, video views, engagement, and follower growth across all managed platforms.
- Develop strategies to increase content shareability, saves, comments, and meaningful audience interactions.
- Benchmark performance against relevant competitors and leading consumer brands.
- Ensure every brand campaign has a strong organic social media execution that drives conversation, engagement, and shareability.
- Maintain a balance between planned content and reactive, trend-driven opportunities.
- Develop engagement frameworks that turn followers into active community members and brand advocates.
- Coordinate with Customer Care and PR teams to address feedback and escalate sensitive issues when necessary.
- Define clear organic social media KPIs and performance benchmarks for Snoonu and Snoonu City.
- Analyze what drives strong engagement and translate insights into actionable content recommendations.
- Produce monthly performance reports highlighting results, trends, learnings, and opportunities.
- Lead and develop the social media team across Snoonu and Snoonu City.
- Set clear objectives, priorities, and development plans for each team member.
- Collaborate with the Influencer Marketing Manager to integrate creator-generated content into organic social strategies.
- Work closely with internal stakeholders to ensure brand consistency and campaign alignment.
🧙♂️ The Magic You Bring
- 4–6 years of experience in Social Media, Digital Content, or Content Strategy.
- Proven track record of growing consumer-facing social media accounts organically.
- Experience managing and developing social media teams.
- Deep understanding of Instagram, TikTok, and X, including platform algorithms, content formats, and audience behavior.
- Strong understanding of Qatar and GCC social media culture, trends, and local audience preferences.
- Fluent in Arabic and English.
✨ Bonus Points if You Have:
- Experience in technology, e-commerce, marketplace, delivery, or Super App brands.
- Experience managing multiple social media brands or accounts simultaneously.
- Experience with social media management and listening platforms such as Sprout Social, Hootsuite, or similar.
Inside Snoonu’s Universe
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
The Dream We’re Chasing
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
The Quest We’re On
To radically transform how people live by leveraging technology to connect them with endless possibilities.
Our Everyday Superpowers
Be Customer Obsessed: “Focus on the customer and all else will follow.”
Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”
Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”
Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”
Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”
It's All About People: “Be a team player; together we are stronger.”
Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”
Perks & Worklife Magic At Snoonu
🌐 Global Vibes – Collaborate with a worldwide crew.
🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.
🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
Great Place to Work® Certified
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Certified for Excellence
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
Beyond the Code: Giving Back Matters
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
Diversity Isn’t Just a Buzzword
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
Let’s Build the Future Together
Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.
Stay in the loop—connect with us on LinkedIn!
Skills Required
- 4-6 years of experience in social media, digital content, or content strategy
- Proven track record of growing consumer-facing social media accounts organically
- Experience managing and developing social media teams
- Deep understanding of Instagram, TikTok, and X, including algorithms, content formats, and audience behavior
- Strong understanding of Qatar and GCC social media culture, trends, and local audience preferences
- Fluency in Arabic and English
- Experience in technology, e-commerce, marketplace, delivery, or Super App brands
- Experience managing multiple social media brands or accounts simultaneously
- Experience with social media management and listening platforms such as Sprout Social or Hootsuite
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The Company
What We Do
Welcome to Snoonu, Qatar's leading tech innovator. Founded by Hamad Al-Hajri in 2019, Snoonu is your go-to app for online shopping, food and grocery delivery, pharmacy needs, and more. At Snoonu, we're not just revolutionizing convenience but pioneering it. Our super-app offers 11 essential services in one place, from quick meals to urgent pharmacy runs, grocery shopping, and even a personal picker (Snoosend). We're here to make your life easier and inspire you with our constant drive for innovation. But we're more than just a company; we're a vibrant community driven by a shared vision to harness technology for societal betterment. Join a team that doesn't just participate in the future of Qatar's economy but shapes it. Here, being extraordinary is our everyday standard. By using our services, you're not just making your life easier; you're contributing to the growth and convenience of our community. With our app, convenience is just a tap away. Experience the ease of having anything delivered to your doorstep. Embark on this exhilarating journey with us and be part of Qatar's next big success story. Visit us: ★ Website: https://snoonu.com ★ Instagram: https://www.instagram.com/snoonu/ ★ Twitter: https://twitter.com/snoonu_qa ★TikTok: https://www.tiktok.com/@snoonu ★ Facebook: https://www.facebook.com/snoonu.qa/
