The Role
Develop and execute social media strategies across X, LinkedIn, and YouTube; write articles, threads, carousels, videos, and founder-brand content; schedule posts; manage calendars; monitor trends; engage communities and KOLs; track performance; and collaborate with engineering, business development, and GTM teams on communications initiatives.
Summary Generated by Built In
About Abaka AI
Abaka AI is built on one mission: to be the world’s most trusted data partner for AI companies. More than 1,000 industry leaders across Generative AI, Embodied AI, and Automotive AI rely on us to power their data pipelines. With our headquarters in Silicon Valley—and teams in Paris, Singapore, and Tokyo—we support global partners with fast, reliable, and scalable data solutions.
Our offerings include a diverse catalog of off-the-shelf datasets—including image, video, multimodal, reasoning, and 3D data—as well as comprehensive data collection and annotation services. Whether teams need raw data, curated datasets, or full-cycle data engineering, Abaka AI provides the foundation for building high-performance AI systems.
About the Role
As the Social Media Manager, you'll have the opportunity to craft and execute social strategies for Abaka AI across X, LinkedIn, and YouTube.
Your main responsibilities will involve writing social media content and articles, scheduling posts, monitoring social media channels and trends, and engaging with our community and KOLs to foster relationships and enhance audience engagement. You will also help in compiling performance reports to gauge the effectiveness of our social media strategies.
You'll work closely with our GTM Lead and with other teams, such as engineering and business development, to understand their needs and develop communication initiatives that support their goals. You will have a designer who will help you with social media images and videos. Knowledge of design is not necessary, but a keen eye for aesthetics is a plus.
To be successful in this role, you should have an understanding of the AI / LLM space, excellent copywriting skills, knowledge of how and why social media posts perform well, and a pulse on the latest trends in tech.
Given the global nature of our team, you should be able to adapt your communication style to effectively engage with team members from diverse backgrounds and cultures.
Minimum Qualifications
- Develop and execute social media strategies (X, LinkedIn, YouTube).
- Produce a wide range of marketing materials, including X threads, LinkedIn carousels, YouTube shorts, video interviews with our AI trainers, blog articles, and more. You will have the support of an in-house designer.
- Schedule posts, maintain social media calendars, and monitor social media channels.
- Track and report on social media performance and engagement metrics.
- Engage with our community and KOLs by replying to their comments on social media channels (i.e. reply-guying).
- Stay on top of trends in tech and AI, and create timely content on trending topics (i.e. newsjacking).
- Create content for founders' personal brands (i.e. founder-led marketing).
- Collaborate with other teams to understand their needs and develop communication initiatives that support their goals.
Preferred Qualifications
- 3+ years of experience in social media or marketing.
- AI / LLM knowledge: You have familiarity with the AI ecosystem and can speak credibly to the space.
- We might consider a candidate who has less marketing experience, but has deep understanding of the AI / LLM / data space (how models are built, evaluated, and improved).
- Excellent copywriting skills and the ability to produce compelling content across various channels.
- Strong understanding of social media platforms and analytics tools.
- Experience with community management and community engagement on social media platforms.
- Ability to create AI workflows and successfully integrate tools such as Claude Cowork, Codex, and AI agents into your daily work.
- A passion for the AI space and a desire to make a positive impact on the industry.
- Excited about working from our gorgeous Mountain View office (hybrid schedule).
- Fluent / native in English.
Nice to have:
- Experience building social media channels from scratch.
- Experience with LinkedIn and X paid ads.
- Experience with SEO and AEO.
- Experience working in the AI data space.
- A strong personal brand on social media.
Compensation & Benefits
The base salary for this position is $100,000 - $160,000 USD annually.
Compensation may vary depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Base pay and variable compensation are part of the Total Package provided to compensate and recognize employees for their work at Abaka AI.
This role is also eligible for equity, as well as a comprehensive benefits package (health, dental, vision, PTO, flexible work schedule).
Skills Required
- Develop and execute social media strategies across X, LinkedIn, and YouTube.
- Produce marketing materials including social posts, threads, carousels, videos, interviews, and blog articles.
- Schedule posts, maintain social media calendars, and monitor social media channels.
- Track and report social media performance and engagement metrics.
- Engage with the community and key opinion leaders on social media.
- Stay current on technology and AI trends and create timely content.
- Create content for founders' personal brands.
- Collaborate cross-functionally to develop communication initiatives.
- At least 3 years of social media or marketing experience.
- Familiarity with the AI ecosystem, LLMs, and AI data workflows.
- Excellent copywriting skills across multiple channels.
- Strong understanding of social media platforms and analytics tools.
- Experience with community management and engagement.
- Ability to create AI workflows and integrate Claude Cowork, Codex, and AI agents.
- Experience building social media channels from scratch.
- Experience with LinkedIn and X paid advertising.
- Experience with SEO and AEO.
- Experience working in the AI data space.
- Fluent or native English.
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The Company
What We Do
Abaka AI is an AI data company that helps organizations build and evaluate advanced AI systems. It provides end-to-end data lifecycle support, including data collection, curation, cleaning, annotation, model training, and evaluation. Its catalog includes text, audio, image, video, 3D, multimodal, and reasoning datasets, while its platform and services deliver trusted, scalable data solutions for Generative AI, Embodied AI, and Automotive AI teams worldwide.
