Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.
With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.
What We're Looking ForWe’re looking for a strategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.
You’ll turn social media into a meaningful driver of brand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.
You’ll own the full social journey, from strategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.
Own the Social Strategy: Develop and execute the brand’s organic social strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.
Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.
Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.
Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.
Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.
Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.
Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.
Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms.
Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.
A strong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.
A data-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.
Experience developing social strategies, content calendars, creative concepts, and briefs.
Experience working with creators, freelancers, agencies, designers, or other content partners.
Strong copywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.
Excellent project management and organisational skills, with the ability to manage multiple priorities and deadlines.
A strong sense of ownership and proactivity, you see opportunities, test ideas, and make things happen.
Comfortable working in a fast-paced, international environment where priorities and platforms can change quickly.
Working proficiency in English B2 or above
Nice to haves:
Experience working with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.
Experience with social analytics and reporting tools and a strong understanding of social KPIs.
Experience working with influencers or content creators.
A strong interest in AI tools and emerging technologies that can make social content creation and workflows faster and more effective.
⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit — http://walkfit.pro
Skills Required
- Proven experience managing organic social media for a consumer-facing brand, ideally across multiple platforms
- Strong understanding of Instagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices
- Strong creative judgment and ability to create engaging, authentic, culturally relevant, platform-native content
- Data-driven mindset with ability to analyze performance and turn insights into action
- Experience developing social strategies, content calendars, creative concepts, and briefs
- Experience working with creators, freelancers, agencies, designers, or other content partners
- Strong copywriting and communication skills, adaptable to different audiences and platforms
- Excellent project management and organizational skills with ability to manage multiple priorities and deadlines
- Strong ownership and proactive approach
- Comfort working in a fast-paced, international environment
- English proficiency at B2 level or above
- Experience with mobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products
- Experience with social analytics and reporting tools and understanding of social KPIs
- Experience working with influencers or content creators
- Interest in AI tools and emerging technologies for social content creation and workflows
What We Do
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs, and a suite of 5 revolutionary apps, we have positively impacted millions of users, fostering healthy habits and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. Headquarted in Cyprus, our reach extends across us, Ukraine, Poland, the UK, and Spain, bringing together diverse talents and perspectives. From intuitive nutrition trackers to innovative fitness solutions, we're empowering individuals to embark on a transformative journey toward optimal health and happiness. But we don't stop there. At Welltech, we're not just breaking boundaries; we're reshaping the future of nutrition, wellness, mindfulness, and fitness. The exciting part: Our mission goes beyond mere app development. We're building a holistic ecosystem of products designed to seamlessly integrate well-being into every facet of life. Join us at Welltech and be part of a revolution that's redefining what it means to live well in the digital age.
