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Targeted skincare solutions. 35 years of transformational results. DISCOVER #THEOBAGIEFFFECT
The Role
Leads Obagi’s social media strategy, content calendar, community engagement, creator and UGC initiatives across major platforms. Develops creative briefs, collaborates with marketing and creative teams, monitors sentiment and social risks, and analyzes performance to optimize engagement and audience growth. Supports product launches, influencer campaigns, professional storytelling, reporting dashboards, and culturally relevant content while maintaining the brand’s premium, science-backed positioning.
Summary Generated by Built In
Salary Range: $90,000 to $115,000 DOE
Who We Are:
Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture. Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.
What We Need:
Obagi is seeking a strategic, creative, and highly organized Social Media Manager to lead day-to-day social media execution and community engagement across our social channels. This role will play a key part in shaping how Obagi shows up culturally while maintaining clinical credibility and professional authority.
What You’ll Do:
Social Strategy & Channel Management
These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.
Who We Are:
Obagi Cosmeceuticals is an industry leading dermo-cosmetic brand that provides transformational skin care products, with a 35+ year legacy backed by science and innovation to protect and enhance skin tone and texture. Obagi is widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, remaining a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.
What We Need:
Obagi is seeking a strategic, creative, and highly organized Social Media Manager to lead day-to-day social media execution and community engagement across our social channels. This role will play a key part in shaping how Obagi shows up culturally while maintaining clinical credibility and professional authority.
What You’ll Do:
Social Strategy & Channel Management
- Support execution of Obagi’s social media strategy across Instagram, TikTok, Facebook, LinkedIn, YouTube, and emerging platforms
- Own and manage the social content calendar, ensuring alignment with campaign priorities, product launches, brand initiatives, and key business moments
- Collaborate cross-functionally with Brand Marketing, Creative, Influencer, Professional Marketing, and E-commerce teams to ensure cohesive storytelling and execution
- Stay ahead of platform trends, social best practices, and emerging content formats to evolve Obagi’s social presence
- Develop strategic creative briefs for social-first content across educational, brand, campaign, and trend-driven storytelling
- Partner closely with internal creative teams, external creators, and influencers to bring content concepts to life
- Ensure content aligns with Obagi’s premium, science-backed brand positioning while remaining engaging and culturally relevant
- Assist in content ideation and development for launches, partnerships, events, physician storytelling, before-and-after transformations, and UGC initiatives
- Lead day-to-day community management across all social platforms, including comments, DMs, tagged content, and audience engagement
- Foster a strong sense of community with both consumers and skincare professionals through thoughtful and timely engagement
- Monitor sentiment and identify potential social risks or escalations, partnering with leadership and customer care teams as needed
- Surface recurring audience questions, trends, and insights to internal stakeholders
- Track and report on social performance, delivering actionable insights and recommendations on a weekly/monthly basis
- Utilize social listening tools to monitor brand sentiment, competitor activity, trending conversations, and emerging opportunities
- Analyze performance data to optimize content strategy, engagement, and audience growth
- Help evolve reporting dashboards and identify new ways to leverage social data to inform broader marketing initiatives
- Manage UGC content development through platforms such as Cohley, including creator briefing, content selection, and optimization
- Identify opportunities to amplify authentic patient, provider, and creator storytelling across social channels
- Partner with influencer team to ensure alignment across earned, owned, and paid social efforts
- A bachelor’s degree from an accredited university in Marketing, Advertising, Communication, or related field.
- 5-7+ years of relevant social marketing experience, with an elevated aesthetic eye and proven ability to create engaging, high-performing social content while maintaining brand standards
- Prior experience within beauty, skincare, aesthetics, wellness, or med device highly preferred
- Previous agency management and experience supporting product launches, influencer campaigns, and experiential activations required
- Deep understanding of social platforms (Instagram, TikTok, Facebook, LinkedIn, and Youtube) and reporting tools (Sprinklr, Dash Hudson, Sprout Social, etc.)
- Experience with UGC/content creator platforms such as Cohley required
- Strong organizational and project management skills with attention to details; demonstrated ability to work under pressure to meet deadlines with a collaborative mindset
- Exceptional analytical and critical thinking skills.
- Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly, with a passion for creative problem solving.
- Possess an energetic, driven, positive attitude.
These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.
Skills Required
- Bachelor’s degree from an accredited university in Marketing, Advertising, Communication, or a related field
- 5–7+ years of relevant social marketing experience
- Elevated aesthetic judgment and demonstrated ability to create engaging, high-performing social content while maintaining brand standards
- Previous agency management experience
- Experience supporting product launches, influencer campaigns, and experiential activations
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
- Experience with social reporting tools such as Sprinklr, Dash Hudson, or Sprout Social
- Experience with UGC or content creator platforms such as Cohley
- Strong organizational and project management skills with attention to detail
- Exceptional analytical and critical-thinking skills
- Prior experience in beauty, skincare, aesthetics, wellness, or medical devices
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The Company
What We Do
Obagi Cosmeceuticals is a specialty pharmaceutical company that develops, markets and sells, and is the leading provider of proprietary topical aesthetic and therapeutic clinically-proven skin care systems in the physician-dispensed market. The systems are designed to prevent and improve the most common and visible skin disorders. The foundation of the company began in 1988 with the creation of the Obagi Nu-Derm® System, developed by leading skin care experts. In 1997 the company officially began operations as Obagi Medical. The company has continued to grow each year, introducing multiple product lines and expanding its commercial operations. The company sells its products through a direct sales force in the United States and internationally through distribution partners in over 42 countries across North America, Central America, South America, Europe, the Middle East and Asia. Over the years, the company has developed clinically-proven skin health products and systems primarily for the dermatology, plastic surgery and related aesthetic markets. Obagi's products are designed to improve common and visible skin conditions including photodamage, hyperpigmentation (chloasma, melasma and freckles), senile lentigines, acne vulgaris and sun damage.
