At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.
We are a certified Great Place to Work company.
Responsibilities:
Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms (e.g., Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Telegram).
Build targeted content plans to increase brand awareness, audience engagement, community growth, and qualified lead generation.
Lead the planning and execution of high-quality content calendars, including educational pieces, market commentary, product updates, short-form videos, and brand storytelling.
Ensure all content aligns with XTB’s brand positioning, tone of voice, business priorities, and local market context.
Plan and manage PR initiatives, press releases, thought-leadership content, and influencer/KOL partnerships to strengthen XTB’s trust and credibility in Indonesia.
Ensure all external communications comply with local financial regulations and XTB’s responsible investing standards.
Create social and communication initiatives that support business acquisition goals, such as account openings, app downloads, and webinar sign-ups.
Work closely with internal cross-functional teams (Marketing, Performance Ads, SEO, Design, Compliance, Sales, Support) to align organic content with paid media and landing pages.
Track and analyze key performance metrics (reach, engagement, follower growth, lead quality, conversion, audience sentiment) to continuously optimize strategy.
Monitor market trends, investor behavior, and competitor activities to refine content and channel execution.
Lead, mentor, and manage the social media team (content creators, community managers, designers, copywriters) and external agencies or freelancers.
Establish clear workflows, content standards, approval processes, reporting cadences, and performance expectations for the team.
Requirements:
Minimum 5 years of relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication.
Prior experience in fintech, financial services, trading, banking, securities, crypto, or other regulated industries is strongly preferred.
Deep understanding of the Indonesian social media landscape and how local retail investors consume content.
Proven track record of scaling social channels, building active communities, and supporting performance-driven lead-generation campaigns.
Good background in PR, media relations, crisis/reputation management, and influencer/KOL campaign execution.
Strong content sense with the ability to turn business objectives into engaging social content and campaigns.
Strong analytical mindset with the ability to use data and key metrics to evaluate content performance and ROI.
Demonstrated leadership skills with experience managing creative teams, external agencies, freelancers, or cross-functional projects.
Business-level fluency in English, both written and spoken.
High level of ownership, fast execution speed, strong business acumen, and the ability to thrive in a dynamic, international matrix environment.
What we offer:
- Social and health security as per government regulations
- Private insurance after pass probation
Skills Required
- Minimum 5 years relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication
- Prior experience in fintech, financial services, trading, banking, securities, crypto, or other regulated industries
- Deep understanding of the Indonesian social media landscape and local retail investor behavior
- Proven track record of scaling social channels, building communities, and supporting lead-generation campaigns
- Background in PR, media relations, crisis/reputation management, and influencer/KOL campaign execution
- Strong content sense and ability to turn business objectives into engaging social content and campaigns
- Strong analytical mindset with ability to use data and metrics to evaluate content performance and ROI
- Demonstrated leadership experience managing creative teams, agencies, freelancers, or cross-functional projects
- Business-level fluency in English, written and spoken
- High ownership, fast execution, strong business acumen, ability to work in an international matrix environment
What We Do
XTB is a Poland-based online trading and investment company that provides access to thousands of CFDs on currencies, indices, commodities, stocks and ETFs, as well as real stocks, ETFs and Investment Plans. It combines proprietary financial technology, including the xStation platform, with brokerage, investing and savings services, aiming to operate as an all-in-one investment application for clients across international markets.
