The Role
Lead XTB Indonesia's social media and PR efforts: develop multi-channel strategies, create content calendars, run influencer and PR campaigns, ensure regulatory-compliant communications, align organic content with paid efforts, track performance metrics, monitor market trends, and manage/mentor the social team and external partners to drive brand awareness and qualified lead generation.
Summary Generated by Built In
XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America.
At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.
We are a certified Great Place to Work company.
At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.
We are a certified Great Place to Work company.
The successful candidate will play a key role in strengthening XTB’s presence in Indonesia. You will drive social media growth, elevate content quality and lead a high-performing team to generate qualified leads and boost brand awareness.
Location: Jakarta, Indonesia (On-site / Full-time)
Responsibilities:
- Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms (e.g., Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Telegram).
- Build targeted content plans to increase brand awareness, audience engagement, community growth, and qualified lead generation.
- Lead the planning and execution of high-quality content calendars, including educational pieces, market commentary, product updates, short-form videos, and brand storytelling.
- Ensure all content aligns with XTB’s brand positioning, tone of voice, business priorities, and local market context.
- Ensure all external communications comply with local financial regulations and XTB’s responsible investing standards.
- Create social and communication initiatives that support business acquisition goals, such as account openings, app downloads, and webinar sign-ups.
- Work closely with internal cross-functional teams (Marketing, Performance Ads, SEO, Design, Compliance, Sales, Support) to align organic content with paid media and landing pages.
- Track and analyze key performance metrics (reach, engagement, follower growth, lead quality, conversion, audience sentiment) to continuously optimize strategy.
- Monitor market trends, investor behavior, and competitor activities to refine content and channel execution.
- Lead, mentor, and manage the social media team (content creators, community managers, designers, copywriters) and external agencies or freelancers.
- Establish clear workflows, content standards, approval processes, reporting cadences, and performance expectations for the team.
Requirements:
- Demonstrated leadership experience in managing internal creative teams (designers, copywriters, community managers), setting up workflows and approval processes, and directing external agencies or freelancers.
- Minimum 5+ years of experience in social media, digital communication, or content marketing, ideally within fintech, trading, banking, or other regulated financial industries.
- Deep knowledge of the Indonesian social media market, local retail investor habits, and regional market trends.
- Practical understanding of financial compliance, local regulatory standards, and responsible investing principles.
- Hands-on experience building and executing multi-channel strategies across Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, and Telegram.
- Ability to map out content calendars covering educational materials, market updates, product news, short-form videos, and brand messaging.
- Proven ability to grow social channels, foster active communities, and drive conversion goals like lead generation, app downloads, account openings, and webinar registrations.
- Strong data focus with the ability to measure performance metrics like reach, engagement, follower growth, lead quality, conversion, audience sentiment, and ROI to optimize campaigns.
- Experience collaborating with cross-functional teams like performance marketing, SEO, compliance, sales, and support to align organic content with paid media strategies.
- Fluent or native in Indonesian and business-level fluent in English, both written and spoken.
- High ownership, fast execution speed
What we offer:
- Social and health security as per government regulations
- Private insurance after pass probation
Skills Required
- Minimum 5 years relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication
- Prior experience in fintech, financial services, trading, banking, securities, crypto, or other regulated industries
- Deep understanding of the Indonesian social media landscape and local retail investor behavior
- Proven track record of scaling social channels, building communities, and supporting lead-generation campaigns
- Background in PR, media relations, crisis/reputation management, and influencer/KOL campaign execution
- Strong content sense and ability to turn business objectives into engaging social content and campaigns
- Strong analytical mindset with ability to use data and metrics to evaluate content performance and ROI
- Demonstrated leadership experience managing creative teams, agencies, freelancers, or cross-functional projects
- Business-level fluency in English, written and spoken
- High ownership, fast execution, strong business acumen, ability to work in an international matrix environment
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The Company
What We Do
XTB is a Poland-based online trading and investment company that provides access to thousands of CFDs on currencies, indices, commodities, stocks and ETFs, as well as real stocks, ETFs and Investment Plans. It combines proprietary financial technology, including the xStation platform, with brokerage, investing and savings services, aiming to operate as an all-in-one investment application for clients across international markets.
