Fleet Farm is seeking a creative, strategic, and data-driven Social Media Manager to shape the voice of one of the Midwest's most recognized retail brands.
As our Social Media Manager, you'll lead Fleet Farm's social media strategy—from content planning and creative direction to publishing, community engagement, influencer partnerships, and performance analysis. You'll collaborate with our Creative, Production, Merchandising, Marketing, and Media teams to develop engaging campaigns that build brand awareness, strengthen customer relationships, and drive business results.
This is an individual contributor role with significant strategic ownership and cross-functional influence. If you're passionate about storytelling, emerging social trends, and using analytics to improve performance, we'd love to hear from you.
What You'll DoSocial Media StrategyDevelop and execute Fleet Farm's social media strategy in support of marketing campaigns, seasonal promotions, and business objectives.
Build and manage the social media content calendar across multiple platforms.
Identify opportunities to leverage product launches, promotions, seasonal events, lifestyle content, and emerging trends.
Recommend new content strategies, publishing cadence, and platform opportunities that grow engagement and brand awareness.
Write creative briefs that define campaign objectives, messaging, audiences, and success metrics.
Partner with Creative and Video Production teams to develop compelling social content.
Review and approve content to ensure alignment with brand standards and campaign objectives.
Manage projects from concept through publication to ensure timely execution.
Schedule, publish, and optimize content across Facebook, Instagram, TikTok, X, LinkedIn, and emerging platforms using Hootsuite, Meta Business Suite, and platform-native tools.
Optimize posting cadence using audience insights and performance data.
Manage Fleet Farm's LinkedIn presence by highlighting company culture, hiring initiatives, community involvement, and corporate news.
Monitor conversations, comments, reviews, and direct messages across all social platforms.
Respond to customers in a timely, professional, and authentic manner.
Escalate customer concerns when appropriate and leverage social listening to strengthen customer relationships and brand reputation.
Partner with agency teams to identify, recruit, and manage creators and influencers aligned with the Fleet Farm brand.
Coordinate influencer campaigns and user-generated content initiatives.
Evaluate campaign performance and recommend future partnership opportunities.
Collaborate with Paid Media teams and agency partners to align organic and paid social strategies.
Provide recommendations for paid social creative and messaging.
Support boosted posts and paid social activations through Meta Business Suite and Hootsuite.
Monitor key performance metrics, including engagement, reach, impressions, follower growth, website traffic, video performance, and conversions.
Analyze campaign results and provide recommendations to improve future performance.
Conduct competitive benchmarking and leverage social listening to identify trends and customer insights.
Partner with Marketing, Merchandising, Creative, Production, Media, Human Resources, and external partners to execute integrated marketing campaigns.
Ensure consistent messaging across all customer touchpoints.
Serve as an internal resource for social media best practices and emerging platform opportunities.
Associate's or Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Public Relations, Advertising, or a related field, or an equivalent combination of education and professional experience.
2–4 years of experience managing social media for a consumer-facing brand, retailer, lifestyle brand, or marketing agency.
Experience with social media management platforms such as Hootsuite, Sprout Social, Sprinklr, Buffer, or similar tools.
Experience using Meta Business Suite and social advertising platforms.
Strong understanding of social media trends, platform algorithms, content strategy, and audience engagement.
Experience developing content calendars and writing creative briefs.
Excellent communication, organization, project management, and analytical skills.
Experience in retail, outdoor, sporting goods, farm & ranch, lifestyle, or consumer brands.
Experience with influencer marketing or creator partnerships.
Experience collaborating with creative teams, photographers, and video production.
Familiarity with AI-powered marketing tools and emerging social media technologies.
At Fleet Farm, you'll help shape the social voice of one of the Midwest's most trusted retail brands. You'll collaborate with talented creative professionals, support high-impact marketing campaigns, contribute to exciting product launches and seasonal promotions, and work alongside agency partners to deliver integrated marketing initiatives that reach millions of customers.
We're committed to investing in our people through professional development, continuous learning, and opportunities to grow. If you're looking for a role where creativity, strategy, collaboration, and analytics come together, we'd love to have you on our team.
Fleet Farm is an Equal Employment Opportunity Employer and provides equal employment opportunities to all applicants and team members regardless of race, color, religion, sex, gender identity, national origin, ancestry, age, disability, genetic information, veteran status, pregnancy, sexual orientation, citizenship status, or any other status protected by applicable federal, state, or local law. Reasonable accommodations are available for qualified individuals with disabilities throughout the hiring process.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Associate's or Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Public Relations, Advertising, or related field, or equivalent experience.
- 2-4 years experience managing social media for a consumer-facing brand, retailer, lifestyle brand, or marketing agency.
- Experience with social media management platforms such as Hootsuite, Sprout Social, Sprinklr, Buffer, or similar tools.
- Experience using Meta Business Suite and social advertising platforms.
- Strong understanding of social media trends, platform algorithms, content strategy, and audience engagement.
- Experience developing content calendars and writing creative briefs.
- Excellent communication, organization, project management, and analytical skills.
- Experience in retail, outdoor, sporting goods, farm & ranch, lifestyle, or consumer brands.
- Experience with influencer marketing or creator partnerships.
- Experience collaborating with creative teams, photographers, and video production.
- Familiarity with AI-powered marketing tools and emerging social media technologies.
Fleet Farm Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fleet Farm and has not been reviewed or approved by Fleet Farm.
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Wellbeing & Lifestyle Benefits — A prominent 20% team member and family merchandise discount is called out as a standout perk, with additional wellness discounts highlighted.
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Leave & Time Off Breadth — Paid time off and sick pay are included for store and distribution center teams as part of the core full‑time package.
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Healthcare Strength — Full‑time roles offer medical, dental, vision, and life insurance, covering standard health needs common to big‑box retail.
Fleet Farm Insights
What We Do
Fleet Farm is a growing company and we are always on the lookout for talented Team Members. Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash. It’s safe to say, we’ve got something for everyone. After over 60 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.
