The Role
Develop and implement social media strategies, create content, manage campaigns, analyze performance, and oversee community engagement for branding and marketing goals.
Summary Generated by Built In
- Social Media Strategy: Develop and implement a comprehensive social media strategy to support CHAGEE VIETNAM branding and marketing objectives.
- Content Creation: Create engaging and high-quality content for various social media platforms, including text, images, videos, and infographics.
- Community Management: Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
- Campaign Management: Plan and execute social media campaigns to drive brand awareness, customer engagement, and sales.
- Media Buying: Strategise and optimise media plans across different social channels and drive effectiveness
- Analytics and Reporting: Monitor social media performance metrics, analyze data, and prepare reports to assess the effectiveness of social media activities and inform future strategies.
- Trend Monitoring: Stay updated on social media trends, tools, and best practices to continuously improve CHAGEE APAC's social media presence.
- Collaboration: Work closely with the country & APAC teams to ensure alignment on social media strategies and campaigns.
- Influencer Partnerships: Identify and collaborate with influencers and brand ambassadors to amplify social media reach and engagement.
- Compliance: Ensure all social media activities comply with local and international regulations and industry standards.
- Training and Development: Provide guidance and training to team members on social media best practices and new tools.
- Oversee PR related in alignment with PRGR team.
Top Skills
Analytics Tools
Media Buying Tools
Social Media Platforms
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.
As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
