Do you want to own Red Bull's motorsport channels and become an expert in Rally Raid (Dakar), WRC, Drifting, F1, Motocross, Hard Enduro and Moto GP?
Then this is your dream job.
Join our Motorsports Media Network team in Salzburg, Austria and lead the social media strategy for all aspects of motorsport at Red Bull - from overarching strategy to project-specific briefings.
Job DescriptionSocial Media Strategy & Audience Engagement
In this role, you’ll develop and execute a global social media strategy for Red Bulls motorsports initiatives. By crafting compelling content and engagement strategies, you'll ensure Red Bull connects with motorsports fans at the top of the funnel, ultimately driving them to Owned Platforms (redbull.com & Red Bull TV) – directly or indirectly.
You’ll also broaden the Red Bull World of Motorsports appeal, making it accessible to mainstream audiences by delivering high-value content that resonates with entry-point consumers. Through an inclusive and brand-aligned tone of voice, you’ll build strong consumer relationships and foster brand love.
Content Creation & Execution
You’ll lead content innovation, ensuring that all social media output is optimized for evolving distribution platforms. By staying ahead of trends, you’ll drive social media innovation and ensure that Red Bull remains at the forefront of digital storytelling.
Leveraging data and analytics, you’ll analyze performance metrics to refine content strategies, ensuring continuous improvement and alignment with business objectives. Additionally, you’ll take charge of real-time content production, creating and publishing engaging social content around key motorsports projects, athlete initiatives, and live events.
Beyond content creation, you’ll oversee external freelancers, ensuring that daily deliverables are met and aligned with Red Bulls broader motorsports strategy. You'll also manage social media productions both remotely and onsite.
Qualifications- 4+ years' experience of publishing content to major brand social media channels and optimising social content.
- Exceptional understanding, experience and interest in motorsports. The ideal candidate is not just passionate about motorsport – they understand the disciplines we work with, the history and speak the language.
- Strong ability to critically analyse social media, digital products, video consumption patterns, and social media platform algorithms.
- Detailed understanding and awareness of social platform trends, content formats and language with an investigative mind that continually evaluates the changing environment.
- Team-player and self-starter mentality, structured and well-organized with a passion for telling strong and authentic stories.
- Fluent in English. Additional languages not required but considered an asset.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.303 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
