Social Media Manager- Lifestyle Hotels

VALOR CORPORATE POSITIONS

THE ROLE

Position: Social Media Manager, Luxury HotelsReports To: Corporate Director of Digital & Brand StrategyCOMPANY OVERVIEW:

Valor Hospitality is a leading hotel management company that is a trend setter in the hospitality market. The company is recognized by owners, investors, developers, and guests as an innovative partner to drive revenue and increase profits.

We believe that the highest form of compliment is respect for each associate, both as an individual and as a valued part of our organization. We will do our best to encourage communication, and we will listen with an open mind to new ideas. Furthermore, we are dedicated to implementing those ideas, which will result in a higher level of productivity and professionalism. In addition, we are committed to you, and your career advancement and we will provide you the opportunity to be successful.

POSITION PROFILE:

The Social Media Manager, Luxury Hotels develops and executes social media marketing strategies to attract and engage guests, increase sales, raise brand awareness, and grow community engagement in a measurable way. The Social Media Manager, Luxury Hotels will be responsible for leading the social media efforts for 5 different hotels and their respective F&B outlets (where applicable). This position interprets integrated marketing communications, brand-building messages, hotel communications, and issues management in the brand's voice across social media networks, focusing on Facebook and Instagram.

ESSENTIAL JOB FUNCTION:

• Develops, executes, and manages social media and digital marketing strategies, goals, and objectives.
• Drives social media initiatives and content across social channels.
• Implements, monitors, and measures social media campaigns to support broader marketing initiatives.
• Implements paid media campaigns effectively utilizing Facebook Ads Manager.
• Develops brand awareness and increase engagement by developing and designing strong content strategies.
• Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices.
• Responsible for the development and execution planned real time, paid and organic content.
• Develops and manages social content calendars and value-added content solutions to prompt engagement and activate consumers through social media outlets.
• Creates and/or sources content for social media posts based on hotel needs, community sentiment, special events, promotions, and company announcements.
• Builds and manages the brand’s social media profiles and presence.
• Oversees social media engagement across hotels & restaurants to harness the power of the social web, gain insights, and connect with customers, guests, and critics.
• Manages guest feedback on social channels both reactive (i.e., addressing complaints in an appropriate manner) and proactive (i.e., praising guests who demonstrate advocacy on behalf of our brand).
• Leverages social listening tools to monitor brand conversations and report key insights.
• Engages in relevant social discussion about the organization, brand, competitors, and/or industry from existing customers and new guests/audiences.
• Monitors online ratings and responds accordingly.
• Develops and executes social promotions and campaigns, tracks their success, and the content and links posted through other channels.
• Recommends creative approaches for social media executions to support business goals, including promotions, campaigns, and contests.
• Partners with PR team to enhance PR strategies through social channels.
• Develop and execute influencer marketing relationships/campaigns.
• Prepares reports based on key performance indicators.
• Provides counsel on social media utilization and measurements.
• Analyzes social media presence, performance, and activities.
• Maintains a consistent system of documented reporting and metrics.
• Analyzes paid media strategy and provide suggestions to continue to improve performance across all paid social channels.

DESIRED SKILLS AND QUALIFICATIONS:

Education: Bachelor’s degree in Communications, Business, Marketing, Social Media, or related field.

Experience: 2-4 years Social media experience preferred. Hospitality, restaurant, food, or beverage experience preferred. Extensive experience in social media management preferred. Luxury brand experience a plus.

Skills and Abilities: Proficient with Microsoft Office Suite. Photography and/or design software skills are a plus. Working knowledge of content marketing strategy and application. In-depth knowledge of the key social media channels, social media platforms, and how each platform can be deployed in different scenarios. Knowledge of the ins and outs of all social media channels, uses them effectively for work and personal. Working knowledge of current digital advertising trends, best practices, and emerging social media tools. Ability to jump from the creative side of marketing to the analytical side. Ability to write and edit communications and articulate the brand ‘voice’ in a creative, compelling, and witty manner. Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder. Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner. Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies. Ability to travel overnight approximately 10-15% annually. Experience with paid media. Experience with influencer marketing.

BENEFITS PACKAGE

• Competitive Salary

• Team Member Hotel Discount Program

• Benefits - Health, Dental, Vision, Life Insurance, and other supplemental options

• Paid PTO

• 401k with employer match

• Team Member Awards and Recognition programs throughout the year

• Food and Beverage Discounts

• Tuition Reimbursement

Please visit http://www.valorhospitality.com to learn more about our existing hotels, other exciting job opportunities and our company.