Social Media Manager / Lead

Job Purpose:

Lead the development and execution of comprehensive social media plans based on the marketing communication strategy set by the Head of Marketing and Managing Director. Coordinate content production with marketing and content teams, driving brand awareness and growing Carlist.my and WapCar.my’s social media presence.

Key Accountabilities:

• Strategy Development: Create and implement full social media strategies aligned with marketing objectives and overall business goals.
• Hands-on Content Creation & Editing: Actively participate in content creation, including video shooting, photography, and editing, to ensure that content is dynamic, engaging, and on-trend. Be ready to step in for content editing across platforms as needed, ensuring timely and high-quality output.
• Content Coordination & Execution: Oversee content production across all platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube), working closely with creative teams for visuals and content creators for platform-specific content.
• Community Engagement: Manage online communities by responding to comments, fostering conversations, and ensuring the brand tone is consistently reflected.
• Campaign Implementation: Lead the execution of digital campaigns from start to finish, aligning them with the marketing calendar and ensuring timely delivery.
• Performance Analysis & Reporting: Track key social media metrics, providing insights and data-driven recommendations for optimizing performance and audience engagement.
• Cross-functional Collaboration: Collaborate with creative, performance, and PR teams to ensure all content and messaging remain consistent and aligned with the broader marketing strategy.
• Trend Monitoring & Platform Optimization: Stay current with social media trends, tools, and platform updates, adapting strategies to maximize reach and engagement. Be quick to spot relevant trends and incorporate them into content.
• Team Leadership: Manage, mentor, and guide your social media team, including senior executives, content creators, and live commerce hosts, to ensure smooth coordination and execution.

Requirements:

• 4-5 years of experience in social media marketing, with proven success in managing brand presence across multiple platforms.
• Proficiency in editing software such as Canva, CapCut, or other tools relevant to social media content production.
• Experience with campaign management and handling paid social media budgets.
• Excellent communication and storytelling skills, with a creative flair for engaging content.
• Up-to-date with social media trends and conversational topics in Malaysia, with the ability to quickly adapt and incorporate them into content strategies.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in the automotive or online media industry.
• Flexibility to work non-standard hours, including weekends.
• Own transport.