The Role
Lead Instagram strategy and content for multiple fashion brands: plan and publish feed, Stories, Reels, and Lives; develop campaign calendars; engage community; monitor analytics and optimize performance to drive engagement and align with marketing goals.
Summary Generated by Built In
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Social Media Manager for DNAM Brands.
In this role, you will lead the growth and evolution of our Instagram presence across our portfolio of iconic brands—including Von Dutch and Ed Hardy Swim—creating and curating content that drives engagement, builds community, and reflects each brand’s unique voice. Working closely with Creative and Marketing teams, you will plan and execute content calendars, develop campaigns, monitor trends, and analyze performance to continuously refine strategy. This role requires a strong eye for visuals and storytelling, fluency in Reels and short-form video, and a deep understanding of Instagram analytics and platform behavior.
The Social Media Manager plays a key role in shaping how our brands show up digitally—ensuring content is culturally relevant, performance-driven, and aligned with broader marketing goals.
You must be based in or willing to commute to our office to be considered for this position.
Responsibilities
- Own and manage the brand’s Instagram presence, including feed, Stories, Reels, and Lives
- Plan, create, and publish content aligned with brand voice and visual identity
- Develop and execute content calendars around launches, drops, and campaigns
- Engage with the community through comments, DMs, and real-time interactions
- Monitor performance, analyze insights, and optimize content based on data
Qualifications
- 2–4 years of experience managing Instagram for a brand
- Strong understanding of Instagram analytics, trends, and algorithms
- Excellent eye for visuals, copy, and storytelling
- Experience with Reels and short-form video content
- Ability to work in a fast-paced, fashion-driven environment
- Strong organizational and communication skills
Skills Required
- 2-4 years of experience managing Instagram for a brand
- Strong understanding of Instagram analytics, trends, and algorithms
- Excellent eye for visuals, copy, and storytelling
- Experience with Reels and short-form video content
- Ability to work in a fast-paced, fashion-driven environment
- Strong organizational and communication skills
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The Company
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
