The Role
Manage Coalfire's social media strategy and execution, create and edit short- and long-form content (video, graphics, copy), repurpose assets for campaigns, partner cross-functionally, run publishing and employee advocacy, monitor performance, and translate technical cybersecurity topics into engaging stories that drive brand awareness and lead generation.
Summary Generated by Built In
About Coalfire
Coalfire is on a mission to make the world a safer place by solving our clients’ hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Chicago, Illinois with offices across the U.S. and U.K., and we support clients around the world.
But that’s not who we are – that’s just what we do.
We are thought leaders, consultants, and cybersecurity experts, but above all else, we are a team of passionate problem-solvers who are hungry to learn, grow, and make a difference.
Position Summary
Coalfire is seeking a Social Media Manager / Content Creator to manage our social presence while producing compelling, high-quality content across channels and formats. This role goes beyond social publishing. It will help bring the Coalfire brand to life through strong storytelling, short-form and long-form content creation, video editing, visual asset development, and campaign amplification that strengthens brand awareness, elevates thought leadership, and supports pipeline growth.
This person will own day-to-day social execution, but will also serve as a hands-on content creator who can turn technical ideas, company news, event moments, research, customer stories, and executive perspectives into clear, engaging content people want to watch, read, and share. Our marketing team’s top priority is lead generation, and this role will help fuel that motion with content that is both brand-building and performance-minded.
Success in this Role
The right candidate will combine strong content instincts with operational rigor. They will know how to move quickly without sacrificing quality, collaborate well across stakeholders, and use social as a strategic lever to grow Coalfire’s visibility, credibility, and demand generation impact.
What You'll Do
- Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels.
- Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets.
- Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences.
- Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable.
- Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets.
- Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production.
- Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research.
- Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content.
- Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire.
- Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business.
- Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes.
- Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders.
- Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy.
- Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations.
What You'll Bring
- 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
- Experience managing social media strategy and execution for a fast-paced B2B company or start up. Background in technology, cybersecurity, SaaS, or professional services brand preferred though others will be considered
- Exceptional writing, editing, and storytelling skills, with the ability to translate technical or compliance-focused topics into clear, engaging, high-impact content.
- Strong content creation instincts across formats, with experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery.
- Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
- Ability to create or direct compelling graphics and visual assets that are on-brand, audience-relevant, and optimized for digital performance.
- Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail.
- Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts to produce high-quality content at speed.
- Strong analytical mindset with experience using performance data to refine strategy, improve engagement, and connect content performance to business outcomes.
- Familiarity with employee advocacy, social listening, and social media management platforms.
- Comfortable working independently while collaborating effectively across a small, high-performing marketing team.
Bonus Points
- Experience in start ups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories.
- Experience supporting executive social presence and thought leadership.
- Experience repurposing long-form assets such as webinars, research, reports, customer stories, and event content into social-first and campaign-ready content.
- Working knowledge of SEO, paid social, and demand generation alignment.
- Experience capturing content from live events, conferences, webinars, or customer programs and turning it into polished post-event storytelling and promotional assets.
Why You’ll Want to Join Us
At Coalfire, you’ll find the support you need to thrive personally and professionally. In many cases, we provide a flexible work model that empowers you to choose when and where you’ll work most effectively – whether you’re at home or an office.
Regardless of location, you’ll experience a company that prioritizes connection and wellbeing and be part of a team where people care about each other and our communities. You’ll have opportunities to join employee resource groups, participate in in-person and virtual events, and more. And you’ll enjoy competitive perks and benefits to support you and your family, like paid parental leave, flexible time off, certification and training reimbursement, digital mental health and wellbeing support membership, and comprehensive insurance options.
At Coalfire, equal opportunity and pay equity is integral to the way we do business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Coalfire is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact our Human Resources team at [email protected].
Skills Required
- 5-7 years of experience in social media, content marketing, digital content creation, brand journalism, or related B2B content role.
- Experience managing social media strategy and execution for a fast-paced B2B company or startup.
- Exceptional writing, editing, and storytelling skills, able to translate technical topics into clear engaging content.
- Experience producing short-form video, visual storytelling assets, and campaign content from concept through delivery.
- Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
- Ability to create or direct compelling graphics and visual assets that are on-brand and optimized for digital performance.
- Proven ability to build content calendars, manage deadlines, and handle multiple campaigns with strong attention to detail.
- Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts.
- Strong analytical mindset with experience using performance data to refine strategy and connect content to business outcomes.
- Familiarity with employee advocacy, social listening, and social media management platforms.
- Comfortable working independently while collaborating across a small, high-performing marketing team.
- Experience in startups, cybersecurity, compliance, cloud, AI security, or other highly technical B2B categories.
- Experience supporting executive social presence and thought leadership.
- Experience repurposing long-form assets into social-first and campaign-ready content.
- Working knowledge of SEO, paid social, and demand generation alignment.
- Experience capturing content from live events, conferences, webinars, or customer programs and producing post-event assets.
Coalfire Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coalfire and has not been reviewed or approved by Coalfire.
-
Leave & Time Off Breadth — Flexible paid time off and paid parental leave are prominently offered, with remote/WFH support enabling time away when workload allows.
-
Healthcare Strength — Comprehensive medical, dental, vision, wellness resources, and an EAP are part of the core package. Carrier coverage and plan options are regularly highlighted across employer materials.
-
Retirement Support — A company‑matched 401(k) is included alongside other financial and development perks. This retirement benefit is consistently featured across benefits overviews.
Coalfire Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Coalfire is the cybersecurity advisor that helps private and public sector organizations avert threats, close gaps, and effectively manage risk. By providing independent and tailored advice, assessments, technical testing, and cyber engineering services, we help clients develop scalable programs that improve their security posture, achieve their business objectives, and fuel their continued success. Coalfire has been a cybersecurity thought leader for more than 20 years and has offices throughout the United States and Europe.
