Social Media Manager Content Creator

Position: Social Media Manager & Content Creator
Department: Marketing 

Reports to:  Senior Marketing Coordinator
Location: Tatu City, Kiambu

Direct Reports: None

Job Type: Full-Time, Permanent

About the Role:

The Social Media Manager & Content Creator is the driving force behind all Vision Plus social media content. Working under the Senior Marketing Coordinator and together with Marketing Executive and the Creative Designer the role owns the social content strategy and the creation, scheduling and management of content across TikTok, Instagram, Facebook, X, LinkedIn and YouTube. It turns the marketing strategy and brand guidelines into engaging, on-brand content that people want to watch, share and act on.

Vision Plus is one of Kenya's most active consumer electronics brands, and social media is where most customers first meet it. The role holder plans monthly content calendars, creates content every week, and edits short-form video fast. They write captions and hooks that drive engagement, coordinate influencer content, and use performance data to keep improving what works. They also engage authentically with the audience and escalate sensitive or high-impact issues to the Marketing Coordinator or leadership.

This is the right role for someone with energy, creativity and a genuine passion for social media and people culture. You should be quick to try new formats and trends and disciplined enough to keep multiple platforms posting consistently. You will own the Vision Plus voice online, from day one.

Key Measures of Performance:

The performance of this role holder will be assessed on the basis of the achievements made on:

KPI / Metric

Target / Standard

Frequency

Social content strategy

Social content strategy (pillars, content mix and platform approach) documented and agreed with the Senior Marketing Coordinator within the first 60 days, then reviewed and refreshed each quarter

Quarterly

Monthly content calendar

Calendar for the following month drafted, aligned with the Marketing Coordinator and approved by the 25th of each month

Monthly

Posting consistency

100% of planned posts published on time, in the correct format, on every platform

Weekly

Content output

Agreed weekly volume of original posts, videos and stories produced across all platforms

Weekly

Engagement growth

Month-on-month growth in engagement rate, reach and followers on each platform, against agreed targets

Monthly

Video performance

Improvement in video views, watch time and completion rates on TikTok, Reels and YouTube Shorts

Monthly

Testing & optimization

At least 4 content tests run each month (formats, posting times, captions, hooks, thumbnails), with learning reported

Monthly

Performance reporting

Social performance report with insights and next actions shared with the Marketing Coordinator

Weekly / Monthly

Escalation & response

Sensitive or high-impact comments escalated within 1 hour; audience interactions on content responded to within 24 hours

Ongoing

Organization Reporting Structure:

Key Responsibilities:

1.   Content Strategy, Planning & Publishing (20%)

· Own and develop the Vision Plus social content strategy, in alignment with the broader Marketing strategy and brand guidelines: define the content pillars, the content mix (e.g. product, education, entertainment, promotion and community content) and which content types and formats work best on each platform.

· Review and refresh the social content strategy at least quarterly, using performance data, audience insights and trends, and agree changes with the Senior Marketing Coordinator.

· Use the social content strategy to build monthly content calendars that balance the agreed pillars and content mix across platforms, covering campaigns, product launches, promotions and seasonal moments.

· Create and publish content week on week across TikTok, Instagram, Facebook, X, LinkedIn and YouTube, including YouTube Shorts and Reels.

· Schedule and post all approved content consistently using scheduling tools (Meta Business Suite, TikTok, Zoho Social, Buffer or equivalent), with the correct format, caption, hashtags and tags for each platform.

· Confirm that all scheduled posts have published correctly, and fix or escalate any failed posts immediately.

2.   Content Creation & Video Editing (30%)

· Shoot and edit short-form social video using CapCut or similar tools, building quick, engaging content for social platforms rather than complex video production.

· Tailor creative formats and content styles to what drives engagement on each platform. What works on Instagram does not automatically work on TikTok, X or LinkedIn.

· Write strong captions, hooks and calls to action that drive clicks, comments, shares and sales.

· Create simple graphics and adapt brand templates where needed (Canva or similar).

· Use AI tools to speed up ideas, scripting and content production while keeping the Vision Plus brand voice and quality standards.

3.   Brand & Creative Direction (10%)

· Apply the Vision Plus brand guidelines consistently in all content, turning them into compelling, on-brand posts.

· Put entertainment value and audience engagement first, creating content that resonates with followers and encourages interaction.

· Stay current with social media trends, trending audio, cultural moments and emerging formats to keep content fresh, relevant and original.

4.   Testing, Analytics & Optimisation (15%)

· Build a culture of experimentation by regularly testing content types, posting times, captions, hooks, thumbnails and formats.

· Track content performance on every platform, including reach, engagement rate, video views, watch time, follower growth and link clicks.

· Analyse what works and what doesn't, and act on the insights quickly.

· Prepare weekly and monthly social performance reports with clear insights and recommended next actions for the Marketing Coordinator.

· Recommend top-performing organic posts for boosting and advise on the creative formats that work best for paid social. Paid media planning and execution sit with the Marketing Coordinator and Marketing Executive; this role feeds them content insights and recommendations.

5.   Community Engagement & Escalation (10%)

· Respond to comments and audience interactions on social content in an engaging, authentic way that builds a positive community atmosphere.

· Work alongside the Customer Experience team, which owns community management and customer queries, by passing customer issues to them promptly.

· Recognize when comments or situations are sensitive, high-impact or a potential crisis, and escalate them immediately to the Marketing Coordinator or leadership.

6.Influencer & Creator Coordination (10%)

· Coordinate with influencers and content creators on collaborations, working with the Marketing Coordinator.

· Review all influencer and creator content before it is published, and give guidance and feedback so it aligns with brand strategy, campaign objectives and brand guidelines.

· Monitor the performance of influencer content and share learnings for future collaborations.

7.   Strategy Alignment & Market Monitoring (5%)

· Work closely with the Marketing Coordinator to align content with campaigns, product launches and business priorities.

· Monitor competitor social media activity and industry trends and flag opportunities, notable campaigns and new formats to the team.

Our Core Values — Applied to This Role

Core Value

What It Means in This Role

Customer Obsession

Every post, video and caption represents Vision Plus to a Kenyan consumer. Create content that entertains and informs them, and respond to them authentically and on time.

Agile Value Delivery

The content calendar is a commitment, not a suggestion. Launches and promotions move on schedule, so content needs to be ready ahead of time. Test fast, learn fast and improve fast.

Teamwork

Work closely with the Marketing Coordinator, Customer Experience, Sales and influencer partners. Understand the brief, ask the right questions, and make every campaign stronger on social.

Honesty & Accountability

Let the data tell the story, including when a post underperforms. Escalate sensitive issues early, never sit on them, and own your platforms and your results.

 Academic and Professional Qualifications:

· Education: Diploma or Bachelor's degree in Marketing, Communications, Journalism, Digital Media or a related field.

· Experience: At least 3 years of hands-on experience creating and managing social media content for a brand. A strong portfolio of social content you created, especially short-form video, is required.

· Platform Expertise: A deep understanding of TikTok, Instagram, Facebook, X, LinkedIn and YouTube, including what creative formats and content styles drive engagement on each.

· Video Editing: Strong social video editing skills using CapCut or similar tools built for quick, engaging content. Professional motion design is not required.

· Copywriting: Excellent written English for captions, hooks and calls to action that drive clicks and engagement.

· Digital & AI tools: Confident with scheduling and social media management platforms (Meta Business Suite, Zoho Social, Buffer or equivalent), and with using AI tools to speed up ideas and content creation.

· Data Driven: Able to read platform analytics, spot what is working, and turn insights into better content quickly.

· Judgement: Sound judgement to recognise sensitive or crisis situations and escalate them to the Marketing Coordinator or leadership without delay.

Bonus Qualifications

•  Graphic design: Skills in Canva, Adobe Photoshop/Illustrator or similar for creating social graphics.

•  Photography: Good phone or camera photography skills for product, lifestyle and behind-the-scenes content.

•  Consumer electronics or retail: Experience creating content for a consumer brand, retail or electronics business.

•  Kenyan market awareness: A strong feel for Kenyan pop culture, humour, trends and the local social media landscape.

•  Paid social: Exposure to Meta Ads Manager, TikTok Ads Manager or similar, enough to recommend what to boost and which formats perform best as paid content.

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