Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Job Description

Informa Connect is looking for an energetic, creative and performance-orientated Social Media Manager to execute and optimize our organic social media platforms for the Foodservice exhibitions portfolio. If you are a self-starter, content-driven and able to work interchangeably across different social channels, this is the job for you.

The Social Media Manager, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for writing, developing and deploying organic social media marketing campaigns to increase awareness, engagement and growth for the brand’s digital and event portfolios.

The Social Media Manager will be responsible for the execution of social media campaigns that drive audience engagement, acquisition and retention for the Foodservice Exhibitions portfolio, inclusive of the National Restaurant Association Show.

The ideal candidate keeps a finger on the pulse of the latest social media platform capabilities and trends, can balance analytical discipline with an ‘always-be-testing’ creative mindset, and works seamlessly with the wider marketing, sales and product community to ensure all activities are strategically aligned and on brand. This position is highly visible across brands and within marketing and reports into Sr. Director of Marketing.

Social Media and Community Strategy & Execution (75%):

• In alignment with Marketing and Brand Directors, strategize social media content and engagement plans leveraging organic social activities, influencers, and content/blog posting that align to each major brand’s unique business objectives Leverage speakers, sponsors and fans for brand and community amplification
• Manage and execute all social posting, tagging, resharing and engagement across platforms and brands for the Exhibitions portfolio
• Create and manage social media calendars aligned with business goals, objectives and KPIs
• Own all brand social media accounts and social listening/distribution apps including Sprout Social
• Event Travel and Live coverage: cover live/virtual events on social media from on-site or remote, including account monitoring for customer issues/questions.
• Serve as a source of inspiration and creativity to support team members and exceed our social media growth goals

Content Marketing & Production (15%):

• Partner closely with Marketing and Brand leaders to repurpose editorial or marketing content into multi-format social media assets such as video, infographics, GIFs, etc using in-house design team and self-serve tools such as Canva
• Experience with content development and production process, including creative, copywriting, digital tracking, CTAs, post scheduling
• Display an in-depth knowledge of SEO, keyword research and Google Analytics and how that correlates with social media posting algorithms

Social Media Metrics and Reporting (10%):

• Establish and monitor social media growth and engagement targets for each brand and provide monthly reports to key stakeholders
• Establish targets for content assets – lead generation, brand awareness, engagement – and report progress and ROI

The pay range for this position is 55,250 - 67,500 depending on experience 

This posting will automatically expire on 5/2/2024

Qualifications

• Minimum of 3 years’ experience in marketing, ideally within an B2B media/digital or events landscape
• Ad Agency experience is a plus
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• Demonstrable experience in social media content development, direct social platform experience and the ability to effectively meet deadlines
• A creative mind who can use Canva or Adobe Illustrator for marketing asset support
• Platform experience:
  • LinkedIn, Facebook, Instagram, YouTube, WhatsApp, Snapchat, TikTok experience a must
• Hands-on experience with social media listening and/or distribution software a must (e.g. Sprout Social, Hootsuite, Agora Pulse, Sprinklr, Radian6)
• Exemplary organizational and prioritization skills - Project oriented with an attention to detail
• Excellent collaboration and communication skills; written, verbal, presentation
• Travel: ~10%

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount 
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs 
• As an international company, the chance to collaborate with teams around the world 
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have 
most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.