The Role
Lead the social media strategy across various platforms, produce engaging content, collaborate with experts, and analyze performance for Nextech.
Summary Generated by Built In
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].
Job Summary
Nextech is seeking a highly skilled Social Media Manager to lead our social presence across platforms, elevate our brand, and create compelling content with minimal direction. This role goes beyond community management, we need a storyteller who can dig into specialty care topics, partner with internal experts and key opinion leaders, and deliver high-quality content that reflects Nextech’s voice, values, and strategic priorities.
You’ll create, edit, and publish brand-aligned content across channels; shape our social strategy; collaborate with internal subject matter experts; and produce short-form video and light design assets. As we refocus our social program, this role will be central to driving a more modern, engaging approach.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
- Own and execute Nextech’s social media strategy across Instagram, LinkedIn, TikTok, Facebook, and YouTube.
- Produce content end-to-end, writing, design (light), short-form video editing, and posting.
- Develop platform-specific content tailored for higher engagement, including reels, video clips, graphics, and thought leadership content.
- Work closely with internal content creators, subject matter experts, and key opinion leaders to translate technical or specialty-specific topics into accessible, engaging social content.
- Plan and maintain the social editorial calendar, ensuring alignment with campaigns, events, industry trends, and product priorities.
- Support Nextech’s brand voice and visual identity, ensuring consistency across all content.
- Collaborate with marketing, events, product marketing, and communications on integrated campaigns, product moments, and industry storytelling.
- Create and publish real-time content during key events (with support from onsite or remote teams).
- Monitor and report on social performance, identifying trends, insights, and optimization opportunities; build monthly dashboards.
- Stay current on emerging social trends in healthcare, aesthetics, and the broader digital landscape, proactively recommending new formats or platform approaches.
Minimum Requirements
- 5-7 years of hands-on social media experience managing brand channels (agency or in-house).
- Demonstrated ability to produce content independently – writing, basic design, and video editing.
- Strong understanding of platform trends, best practices, and social storytelling across B2B and B2C environments.
- Experience using tools such as Canva, CapCut, Social listening/reporting, Monday.com, or similar.
- Excellent writing skills and a strong ability to adapt tone and messaging.
- Strong project management skills.
- Self-starter who thrives in a fast-paced environment with minimal direction.
Preferred Qualifications
- Experience in specialty care, aesthetics, dermatology, ophthalmology, or healthcare technology.
- Experience developing content that simplifies medical/technical topics.
- Skilled in short-form video production (cutting clips, adding captions, transitions, etc.).
- Understanding of social analytics and growth strategies.
- Experience with paid social a plus.
Work Environment/Physical Demands
- Remote work environment.
- Periodic long-distance travel may be required for major events.
- Collaborates via virtual meetings, chats, and cross-functional working sessions.
- Activities require a significant amount of sitting at office and work desks and in front of a computer monitor.
Total Rewards
Generous annual bonus opportunity
401(k) with Employer Match
Flexible Time Off: take time off when you need it without worrying about available hours
11 paid holidays
Volunteer Time Off
Insurance: Choice of Medical, Dental, and Vision plans
Health Savings Account with employer match
Flexible Spending Account
100% Company-Paid Parental leave
100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
Nextech Luminary Peer Recognition Program
Wellness Program including discounts on medical premiums
Employee Assistance Program with free counseling sessions available
Corporate Discounts on Retail, Travel, and Entertainment
Pet Insurance options
Top Skills
Canva
Capcut
Monday.Com
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The Company
What We Do
Nextech’s specialty-focused technology solutions are personalized to meet the unique workflow requirements of specialty providers, helping practices increase efficiencies across their clinical, administrative, financial and marketing functions using a single platform.
Offering all-in-one, ONC-certified electronic medical records (EMR/EHR), practice management, revenue management, and patient engagement software and services, Nextech is recognized as the top single solution provider for ophthalmology, plastic surgery and dermatology, serving a client base of more than 9,000 providers and 50,000 office staff members.
Offering physicians intelligent healthcare technology, Nextech focuses on the success of its specialty practices through consultative guidance and implementation of solutions tailored to the speed and workflows of individual providers.
