PIM Media is the creative engine of Rankings.io, home to Personal Injury Mastermind, LawHer, PIMCon, a growing network of shows, publications, and live events built for ambitious law firms.
We’re hiring a Senior Social Media Manager who’s ready to own an entire ecosystem, from creative strategy to daily execution. You’ll lead the voice, visuals, and performance of PIM Media across Instagram, TikTok, and LinkedIn, turning long-form content into short-form stories that earn attention and drive growth.
This is a hands-on leadership role for a strategist who can also do the work. You’ll concept campaigns, write hooks, edit videos, manage boosts, and report results. All while shaping how the world sees Rankings.io through the PIM Media lens.
If you’re the kind of creative who thrives on both making and measuring, building and leading, this role gives you full ownership of a brand that already commands national credibility. And the freedom to make it unforgettable.
Responsibilities
Own the Social Ecosystem
- Lead organic and paid strategy across TikTok, Instagram, and LinkedIn.
- Build the PIM Media social identity — visually sharp, educational, and unmistakably premium.
- Manage the full content cycle: concept, script, edit, publish, and analyze.
- Develop a consistent posting schedule that balances evergreen storytelling with timely moments.
- Partner with Rankings’ branding department to ensure creative cohesion across the company.
- Work closely with the Media Team to align podcast, newsletter, and event promotion.
Create & Execute
- Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces.
- Repurpose podcast footage with the video editor into social-first formats.
- Write hooks, captions, and thumbnails designed to convert engagement into listens.
- Plan, test, and optimize Meta boosts and paid social campaigns that amplify reach.
- Build asset templates and creative systems that keep production fast and flexible.
Measure & Evolve
- Monitor performance analytics weekly; translate data into creative next steps.
- Manage paid budgets efficiently and report on ROI across channels.
- Experiment with new formats and trends, bringing platform insights back to the team.
- Help establish the KPIs that define success for PIM Media’s social growth.
- PIM Media’s social channels become the gold standard for legal storytelling and creative authority.
- Engagement, reach, and conversion metrics climb steadily within 60 days.
- Each post feels crafted, not recycled — distinct in tone, tight in execution.
- You’re leading the department’s direction with autonomy and accountability.
- Social media becomes a proven pipeline for both podcast audience growth and Rankings’ brand credibility.
Requirements
- 5+ years of professional social media experience, preferably in a media, podcast, or storytelling-driven environment.
- Proven success in growing engaged audiences on social media.
- Strong video editing and storytelling skills
- Experience with Meta Business Suite, CapCut or Premiere Pro, and analytics dashboards.
- Ability to manage paid campaigns and A/B test creatives.
- Comfort with creative autonomy. Ideating, executing, and evaluating your own work.
- Curiosity about law, business, and brand storytelling.
Benefits
- Starting from $70k
- Work remotely from home
- Unlimited PTO
- 3% Match SIMPLE IRA
- 100% Employer-Funded Health Insurance
Mindset & Culture
- No passengers. You take full ownership, from idea to analytics.
- Craft and clarity matter. You chase meaning, not noise.
- Educator’s mindset. You make complex ideas simple, visual, and human.
- Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins.
- Creative discipline. You protect the deadline without sacrificing the standard.
PIM Media operates like a creative studio inside a marketing agency. Where experimentation meets accountability, and growth is both a metric and a mindset.
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
