ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.
ASI currently has a hybrid work model. This position requires in person attendance at our office on Tuesdays and Wednesdays.
ASI is seeking a Social Media Manager to own ASI’s organic social media strategy and execution, ensuring social channels support brand alignment, brand elevation, and integrated campaign performance across marketing. This role requires a strong understanding of how organic and paid social work together, the ability to move quickly on timely posting, and a strategic mindset grounded in B2B marketing and industry relevance.
Reporting to the VP, Brand & Events Marketing, this individual will function as ASI’s day-to-day organic social lead, responsible for strategy development, content planning, real-time execution, and light community engagement—while partnering closely with copy and design, paid media, brand, and events teams.
The salary range for this position is $70,000 - $85,000. Individual pay within the range will be based on role related experience, education, skills, and qualifications.
Responsibilities:
Strategy & Brand Alignment
- Own and evolve ASI’s organic social media strategy in support of brand positioning, thought leadership, and campaign priorities.
- Ensure consistent brand voice, tone, and visual standards across all social platforms.
- Translate high-level brand, marketing, and event strategies into effective organic social executions.
Organic + Paid Integration
- Partner with paid media teams to ensure organic social complements paid strategy (messaging, timing, creative themes, audience insights).
- Identify opportunities where organic content can inform paid social performance (and vice versa).
- Support campaign amplification through coordinated organic publishing.
Content Planning & Execution
- Build and manage a structured social media content plan and editorial calendar.
- Write high-quality, platform-native copy for LinkedIn, Instagram, Facebook, and emerging channels as appropriate.
- Execute on-the-fly posting tied to events, industry moments, news, and trends.
- Give direction on creative production needs (graphics, short-form video, light video capture).
Community & Industry Engagement
- Manage light, brand-appropriate community engagement (comments, replies, DMs).
- Monitor relevant conversations in industry groups and professional communities.
- Act as a brand steward in public-facing interactions.
Trend & Platform Leadership
- Stay current on platform updates, algorithm changes, and social media trends—preferably within B2B marketing and/or the promotional products industry.
- Proactively recommend new content formats, posting approaches, or platform opportunities.
Measurement & Optimization
- Track organic social performance and engagement trends.
- Provide actionable insights to improve content effectiveness and channel performance.
- Optimize posting cadence, formats, and messaging based on performance data.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field.
- 3–6 years of experience in social media marketing, preferably B2B.
- Strong understanding of how organic and paid social work together within a broader marketing ecosystem.
- Excellent writing skills with demonstrated ability to write engaging, brand-aligned social copy.
- Experience building and managing a social media content plan.
- Comfortable operating with autonomy and shifting priorities.
- Familiarity with industry-focused social media (professional audiences, thought leadership).
- Comfortable with light on-camera or live content as needed (events, short videos).
ASI offers full-time employees a comprehensive benefits package including:
- Medical, Dental, and Vision coverage, available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts.
Visit our company career web site at www.asicareers.com.
Skills Required
- Bachelor's degree in marketing, communications, or related field
- 3-6 years of experience in social media marketing, preferably B2B
- Strong understanding of how organic and paid social work together
- Excellent writing skills to create engaging social copy
- Experience building and managing social media content plans
- Comfortable operating with autonomy and shifting priorities
- Familiarity with industry-focused social media
- Comfortable with light on-camera or live content as needed
What We Do
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.
