The Role
Develop and execute organic and paid social strategies for Blue Man Group and VStar Entertainment. Create content calendars, draft posts in brand voice, engage communities, coordinate content production, monitor channels, manage reporting (NPS, weekly/monthly analytics), identify trends and UGC, and support publishing and paid-media collaboration. Monitor accounts during set periods including weekends and streamline social processes across Communications and Marketing.
Summary Generated by Built In
***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***
***As this position in based in the United States, the job description is available in English only.***
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Social Media Manager – Blue Man Group & VStar Entertainment
Sales, Marketing, and Communications
Full-Time Position
About Blue Man Group
Blue Man Group is a global entertainment phenomenon known for its award-winning theatrical productions, iconic characters, and boundless creative exploration. Owned and operated by Cirque du Soleil Entertainment Group, Blue Man Group delivers euphoric celebrations of human connection through art, music, comedy, and non-verbal communication. Since debuting at New York's Astor Place Theatre in 1991, the live show has expanded to residencies in Orlando and Las Vegas, along with multiple North American and world tours — reaching more than 35 million people worldwide. Continuously refreshed with new music, fresh stories, custom instruments, and sensory-stimulating visuals, Blue Man Group is universally appealing across age groups and cultural backgrounds.
About VStar Entertainment
VStar Entertainment is one of North America’s leading producers and promoters of live family entertainment. With decades of experience bringing beloved brands to life on stage, VStar creates immersive, high-quality touring productions that captivate audiences of all ages. VStar Entertainment is owned and operated by Cirque du Soleil Entertainment Group.
Reporting to the Director - Marketing & Communications for Blue Man Group and VStar Entertainment, the Social Media Manager will be responsible to actualize brand-genuine social strategies that include organic and paid media, content planning/production, customer engagement, channel monitoring, and market/trend research to maximize visibility and overall brand/show awareness. They will guide the implementation of social media strategies for the Blue Man Group and VStar Entertainment, globally and other key markets in North America including residencies or special engagements in Las Vegas, Orlando, Chicago, New York, Boston, etc.
Duties and Responsibilities
Collaborate with the Communications and Sales and Marketing teams to develop integrated Social Media strategies that drives awareness and overall ticket sales.
Qualifications Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.
- Develop content calendar (various social networks) for the Blue Man Group and VStar Entertainment brands and the shows (locations).
- Draft the social media posts and content descriptions in the brands voice, and in line with the strategies elaborated.
- Engage daily with the members of the Blue Man Group and VStar Entertainment social communities and maximize the visibility of the brand and products.
- Plan, capture and assist in development and production of the Blue Man Group and VStar Entertainment content.
- Collaborate with in-house Content Creators.
- Collaborate with Digital team on paid media.
- Publish content in platforms and using a publishing tool.
- Responsible for NPS management and reporting
- Responsible for reporting/analysis (Weekly/Monthly) and determine the success factors and performance indicators in terms of revenue generation, interactions, awareness and audience.
- Identify trends and cultural relevant movements and create content in line with the designated social media strategies.
- Coordinate User-Generated content approvals and dissemination.
- Monitor Blue Man Group and VStar Entertainment social accounts during predetermined periods and on weekends, in alternation with Cirque du Soleil Entertainment Group team members.
- Guide the implementation of social media strategies as well as usage policies in accordance with Blue Man Group and VStar Entertainment brand standards.
- Streamline social media processes and share with Communications and Marketing teams;
- Other duties as assigned.
- A bachelor’s degree in Marketing, Communication or a related field;
- At least three years of previous experience managing Social Media and Digital platforms;
- Strong knowledge and working experience in social media, Marketing, Communication or management of client relations.
- Impeccable knowledge of Facebook, Twitter, Instagram, YouTube, TikTok and Snapchat;
- Knowledge of Social Mediatrends.
- Content creation skills.
- Previous experience working in Entertainment, or a related industry is an asset;
- Availability to work nights and weekends and travel as required.
- Fluency in English, both written and spoken.
Skills Required
- Bachelor's degree in Marketing, Communication or a related field
- At least three years of previous experience managing Social Media and Digital platforms
- Strong knowledge and working experience in social media, marketing, communication or client relations management
- Impeccable knowledge of Facebook, Twitter, Instagram, YouTube, TikTok and Snapchat
- Knowledge of social media trends
- Content creation skills
- Previous experience working in Entertainment or a related industry
- Availability to work nights and weekends and travel as required
- Fluency in English, both written and spoken
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The Company
What We Do
Originally composed of 20 street performers in 1984, Cirque du Soleil Entertainment Group completely reinvented circus arts and went on to become a world leader in live entertainment. On top of producing world-renowned shows, Cirque du Soleil Entertainment Group extends its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art.
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