InstaLILY builds AI that does the work. We automate complex workflows across the physical economy—industrial, healthcare, and construction—using AI agents that execute directly inside existing enterprise systems. We are backed by Insight Partners and supported by the Google, NVIDIA, and Microsoft ecosystems.
The RoleYou own social engagement, community presence, and content distribution at InstaLILY. Our Senior Content Marketer writes the social posts (LinkedIn, X). You handle everything else: engagement and amplification on LinkedIn and X, the Reddit and niche trade community work where buyers actually hang out, newsletter distribution, creator partnerships, brand monitoring, and event social presence.
Our buyers — operators in industrial distribution, healthcare, pharma, supply chain, manufacturing, automotive, construction, food & beverage, and field services — live in specific corners of the internet. Your job is to make sure InstaLILY shows up where they already are, and shows up well.
You absorb voice quickly, hold the brand line yourself, and ship with real autonomy. You pick the angles, measure the results, and adjust without daily oversight. You know the difference between a corporate brand presence and a credible peer voice — and you operate as the latter.
What You'll Do- LinkedIn engagement: Manage comments, amplification, and engagement on our CEO, COO, and brand LinkedIn posts. Our Senior Content Marketer writes the posts; you build the community around them and drive measurable engagement growth.
- X engagement: Replies, retweets, monitoring, and reactive engagement on our CEO, COO, and brand X. You don't write the strategic posts — you build the conversation around them.
- Reddit and niche trade communities: Write thoughtful posts and engage authentically in priority verticals — Reddit subs, LinkedIn groups, trade association forums, and other places our buyers and operators actually spend time. Build credible presence over time.
- Newsletter distribution: Drive subscriber growth via social, monitor performance, and ensure newsletters land cleanly with each audience.
- Repurpose long-form: Turn the Senior Content Marketer's long-form pieces, newsletters, and case studies into pull quotes, threads, snippets, Reddit-friendly summaries.
- Creator and podcast partnerships: Outreach to podcasters, newsletter writers, and X creators. Build a podcast pipeline for our CEO and COO.
- Event amplification: Drive awareness and engagement around our events — summits, fireside chats, and conferences. Promotion before, recaps after, and engagement with attendees and our broader audience.
- Real-time presence: Stay close to what's happening in AI and our verticals. Join conversations and ship reactive content when there's something worth saying.
- Surface ideas and ship: What's getting traction in our verticals? What conversations are we missing? Form your POV, bring it to the team, and ship the ideas you spot.
- Run experiments: Different formats, posting times, community angles. Measure what works. Kill what doesn't.
- 3–5 years of social or community experience, ideally in B2B SaaS, developer tools, or technical communities. DevRel backgrounds welcome.
- Strong short-form writing: You write thoughtful Reddit posts, replies, and niche community content. Voice, clarity, and platform-fluency matter. Show us 2-3 writing samples — including a personal social feed if you have one.
- Multi-platform fluency: Reddit, X, and LinkedIn at minimum. Bonus for experience in industry-specific forums or LinkedIn groups.
- Native community instinct: You read communities for tone before you post. You participate as a peer, not as a brand presence.
- AI-native: Daily user of Claude and frontier AI tools. You use AI to multiply your output, not replace your thinking. You know what AI is good and bad at and push past surface-level usage. Bonus for hands-on experience building custom prompt libraries, GPTs, or workflow automations.
- Operates independently: Picks angles, measures, and adjusts without daily check-ins. You hold the brand line yourself.
- Takes direct feedback well: You absorb specific input and iterate fast.
- Numerical fluency: Comfortable with social analytics (X, LinkedIn, Reddit, brand mention tools, HubSpot email). You measure what's working.
- Curious about our verticals: Willing to spend real time learning what our buyers care about. You'll have access to client calls and product internals to ramp.
- Hybrid availability: 5 days/week in our New York office for first 6 months; then 4 days/week in person and 1 day remote.
- Real traction: The product works, customers are live, and we've already driven over $200M in incremental revenue for customers. This isn't a bet on an unproven thesis.
- AI-native: In how we build, how we work, and what we sell.
- Visibility: Your work sits at the center of how the world sees InstaLILY — what you do here will be visible quickly.
- Stage: Early enough to shape how the company scales.
- Culture: Offices in New York, San Francisco, and London — sharp, low-ego team that keeps raising the bar.
- Growth: The learning curve is steep.
- Salary Range: $90,000–$110,000 per year, commensurate with experience
- Equity: Generous stock options awards and refreshers for top performers
- Benefits: Medical, Dental, Vision, 401K, Well-being stipend, In-office lunch reimbursement, PTO and 10 US Federal Holidays, and more!
To ensure a focused, high-quality hiring experience, we kindly ask candidates to limit their applications to 3 open requisitions at any given time. Applying strategically to roles that best align with your skills and career goals gives you the highest chance of standing out. Have you interviewed with us in the past 12 months? We encourage you to reach out directly to your previous interviewer rather than submitting a new application.
Instalily is committed to providing an inclusive and barrier-free recruitment process. If you require an accommodation, please let us know, and we will work with you to meet your needs.
Skills Required
- 3-5 years of social or community experience, ideally in B2B SaaS, developer tools, or technical communities
- Strong short-form writing with 2-3 writing samples (include personal social feed if available)
- Multi-platform fluency: Reddit, X (Twitter), and LinkedIn
- Native community instinct: reads community tone and participates as a peer
- AI-native: daily user of Claude and frontier AI tools; uses AI to multiply output
- Experience building custom prompt libraries, GPTs, or workflow automations
- Operates independently: picks angles, measures, and adjusts without daily oversight
- Takes direct feedback well and iterates quickly
- Numerical fluency with social analytics and tools (X, LinkedIn, Reddit, brand mention tools, HubSpot email)
- Curiosity and willingness to learn verticals (industrial, healthcare, manufacturing, etc.) with access to client calls and product internals
- Hybrid availability: 5 days/week in New York office for first 6 months; then 4 days/week in person
What We Do
InstaLILY builds AI teammates for the physical-goods economy: industrial distribution, healthcare, supply chain, manufacturing, and automotive. Our model is simple: one company brain, many teammates. We build company-specific AI-powered brains called InstaBrains. Built on small, specialized language models (SLMs), they codify the customer's knowledge and decisions, like their parts, jobs, and pricing. On top of it, InstaWorkers act as AI teammates inside the tools customers already use, completing the sales, service, and operations work that drives the business.
Why Work With Us
Backed by Insight Partners ($25M Series A) and supported by the Google, NVIDIA, and Microsoft ecosystems, we are one of the fastest-growing AI startups in the country. Our team has already driven over $200M in incremental revenue for customers to date. InstaLILY's architecture has been featured in Google DeepMind's case study showcase.
