Social Media Manager (AI) + Content Creator (Reels/Shorts)

We’re hiring a Social Media Manager (AI) + Content Creator (Reels/Shorts) or person who wants to be a manger and has the aptitude to own our social presence from strategy → content → production → posting → community → reporting. You will plan and execute the full social media engine across platforms (Instagram, Facebook, LinkedIn, YouTube Shorts, X, etc.), create viral and high-performing short-form videos, and grow our reach, leads, and brand trust. The role blends creative + execution + analytics + customer response speed, because modern social is both marketing and customer care.

• Full ownership: you run the entire social pipeline end-to-end (strategy + production + growth).
  

• Creator-first culture: you’ll be encouraged to test formats (Reels/Shorts), hooks, and growth experiments.
  

• Measurable impact: clear KPIs (reach, engagement, leads, response time, growth).
  

• AI-powered workflow: use AI to ideate, script, edit faster, and optimize content for discoverability (social SEO + trend analysis).
  

• Skill growth: learn performance analytics, community building, and paid boosts (when needed).
  

• Build and maintain a monthly content strategy + weekly execution plan.
  

• Create content pillars, audience personas, and platform-specific posting frameworks.
  

• Run competitor research and trend tracking; translate insights into content.
  

• Create high-quality short-form videos (Reels, Shorts) and social graphics (carousels, posts, stories).
  

• Write hooks, captions, CTAs, and scripts optimized for retention and engagement.
  

• Maintain a content library: b-roll, templates, brand elements, thumbnails, intros/outros.
  

• Schedule and publish content using tools (Meta Business Suite / scheduling platforms).
  

• Manage approvals, versioning, file structure, and deadlines.
  

• Ensure brand consistency (tone, visuals, hashtags, formatting).
  

• Respond to comments/DMs professionally and quickly; escalate issues when needed.
  

• Build community engagement workflows: prompts, polls, story interactions, comment strategy. (Customer response is now a core part of social expectations.)
  

  
  

• Track performance weekly: watch time, retention, shares, saves, profile visits, CTR, leads.
  

• Optimize using A/B tests: hooks, thumbnails, lengths, posting times, formats.
  

• Produce a monthly report that connects social performance to business outcomes.
  

• Boost top-performing posts and assist in basic campaign setup/targeting (if required).
  

Office Location: Nand-Manohar Plaza, Vengurla Road, Sulaga-U. Belgaum-Karnataka 591108

• Proven experience managing brand social accounts end-to-end (portfolio required).
  

• Strong grasp of daily social tasks: content creation, scheduling, analytics, engagement.
  

• Video creation + editing skills (mandatory):
  

  • Editing short videos for Reels/Shorts (cuts, captions, transitions, sound, pacing).
    

  • Ability to create videos using stock footage / screen recordings / templates when needed.
    

• Graphic/content creation skills for social (carousels, thumbnails, simple motion).
  

• Strong English copywriting: hooks, captions, CTAs.
  

• Ability to work fast in a deadline-driven environment.
  

Content & Creative

• Short-form video editing (Reels/Shorts): CapCut / Adobe Premiere / VN / Final Cut (any one strong)
  

• Basic design: Canva (required) + optional Adobe Express/Figma
  

• Script writing + hook writing + caption writing
  

• Hashtag & keyword research for discovery
  

Platform Execution

• Instagram, Facebook, LinkedIn (must) + YouTube Shorts (good to have)
  

• Scheduling + publishing via Meta Business Suite / tools like Hootsuite/Buffer
  

• Community management: comment/DM handling, escalation, brand voice
  

Analytics

• Weekly performance reporting and content optimization based on results
  

• Paid social basics (boosting, audiences, simple campaigns).
  

• Social listening + reputation management workflows.
  

• Influencer/creator collaboration outreach.
  

• Basic SEO mindset for social (“social SEO” keywords, titles, searchable captions).
  

• Photography / shooting (not mandatory if you can create strong content without filming).
  

You don’t need to be an “AI engineer,” but you must be comfortable using AI daily to move faster:

• Generate content ideas, hooks, scripts, and caption variations (prompting).
  

• Repurpose long content into multiple shorts and carousels.
  

• Use AI-assisted tools for editing, captions, subtitles, resizing, and optimization.
  

• Use AI to analyze what’s working and propose next experiments.
  

• A clean content system: calendar, templates, production workflow
  

• Consistent weekly output of videos + posts
  

• Improved engagement rate and follower growth
  

• Faster response time on comments/DMs (community care)
  

• Monthly reporting with clear learnings and next experiments