At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK's social media and marketing team and contribute your expertise in a role where your impact truly matters!
Social Media is responsible for owning and executing DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn. This role develops and manages a cohesive content strategy that aligns with broader marketing objectives, brand positioning, and demand generation initiatives. The candidate must have experience in BPO and in B2B marketing, as well as in-depth knowledge of LinkedIn marketing practices. This role will require managing a content calendar, creating graphics/content, and using data to improve performance in our social media strategy.
Requirements
The Social Media team will own and execute DATAMARK’s organic social media strategy across LinkedIn, and other social media platforms.
- This role requires experience in B2B/BPO marketing. The Social Media Marketer will Develop, manage, and optimize the social content calendar, ensuring consistent publishing, platform best practices, and cross-team alignment.
- This role requires BPO experience in social media. Scheduling and analytics tools like HubSpot, Hootsuite, Buffer, or Sprout Social are preferred
- The social media marketer will create, curate, and oversee high-quality social content, including copy, basic visuals, and collaboration with designers for advanced creative.
- Support executive and SME thought leadership by drafting content and positioning DATAMARK as a leader in BPO, CX, and digital transformation.
- Partner with marketing, PPC, content, analytics, and HR teams to support integrated campaigns, demand generation, and employer branding initiatives.
- Track, analyze, and report on social performance, providing actionable insights, optimization recommendations, and visibility into trends and opportunities.
- Strong copywriting and editing skills, with the ability to draft, proof, and refine executive- and brand-level social content for clarity, accuracy, tone, and consistency.
- The ideal candidate will be skilled in social media analytics, have solid experience in BPO, highly skilled in B2B and LinkedIn marketing including the ability to review, validate, and interpret key metrics (e.g., reach, engagement, clicks, traffic contribution), and translate data into actionable recommendations.
Education Requirement:
Bachelor’s degree in marketing, Communications, or a related field.
Field Experience:
Preferred 5 years of experience managing social media for B2B brands; to be successful in this role the candidate must have BPO experience.
Proven experience managing and growing LinkedIn following and engagement.
**Applicants must be authorized to work in the U.S. for any employer as we are unable to sponsor or take over sponsorship of an employment Visa at this time**
If not local to El Paso area, this role may be remote, with occasional possible travel.
Benefits
What We Offer:
- **This position is open to remote employees**
- Comprehensive Health Care: Medical, dental, and vision plans
- Retirement Savings: 401k and IRA plans
- Life Insurance: Basic, voluntary, and AD&D coverage
- Paid Time Off: PTO, paid volunteer hours, and holidays
- Disability Coverage: Short-term and long-term disability plans
- Professional Growth: Training and development to advance your career
- Wellness Resources: Support for your overall well-being
- Salary 65,000.00 - 75,000.00 Annually
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- At least 5 years experience managing social media for B2B brands
- 6-8 years of experience preferred
- Proven experience managing and growing LinkedIn and/or other B2B social accounts
- Strong copywriting and editing skills for executive- and brand-level social content
- Skilled in social media analytics; able to interpret metrics and recommend optimizations
- Familiarity with social media scheduling and analytics tools (HubSpot, Hootsuite, Buffer, Sprout Social)
- Ability to create/curate content, produce basic visuals, and collaborate with designers for advanced creative
- Experience supporting executive and SME thought leadership on social channels
- Ability to manage community engagement, employee advocacy, and route inbound inquiries
- Strong cross-functional collaboration skills (marketing, PPC, analytics, design, HR, leadership)
- High attention to detail and ability to enforce brand standards and governance
- Ability to manage multiple concurrent social initiatives and meet deadlines
- This role is 100% onsite in El Paso, Texas
What We Do
DATAMARK Inc., a provider of omni-channel contact centers and business process outsourcing (BPO) services since 1989, employs more than 3,119 at our facilities in the United States, Mexico and India. Our Fortune 500 and enterprise clients trust us to be an extension of their brand. DATAMARK contact center agents are proud to represent many of the most well-known companies and brands across the globe. We deliver unparalleled customer service in our omnichannel contact centers, ranging from SMS text to video chat and everything in between that your customers expect the world’s leading brands to have equipped. Our long-term client partnerships include customer care for leading international companies across a wide array of industries, including BFSI, interpretation & translation services, transportation, healthcare, and consumer electronics. Learn how DATAMARK combines outstanding omnichannel customer care, brand promotion, and continuous process improvement to deliver an unparalleled customer experience. Visit us at www.DATAMARK.net.
