Head of Social

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the Role

We’re looking for a Head of Social to own and elevate Cleo’s organic social vision - driving cultural relevance, brand affinity, and user acquisition through standout storytelling, bold creativity, and smart strategy.

In this high-impact role you’ll lead the strategy, execution and performance of Cleo’s social and influencer marketing efforts, managing the growing team and overseeing our social channels.

Keep reading if you’re an experienced social media leader with a track record of growing communities, building band voice, and launching campaigns that resonate. You know how to win on TikTok, create consistency on Instagram and drive multi-platform strategy, all while mentoring talent and championing social-first thinking across the business. You also have experience managing senior stakeholders and growing their online profile.

Key Responsibilities

Strategic Ownership

• Own and evolve Cleo’s organic social media strategy across Instagram, TikTok, X, LinkedIn, YouTube, and Facebook
• Define and lead long-term goals for growth, engagement, and brand impact, aligning with marketing & company-wide OKRs

Creative Direction & Campaigns

• Lead and support the team to execute on content planning, editorial calendars, and cross-platform campaigns that feel distinctly “Cleo”
• Collaborate with Creative Studio and Brand teams to elevate creative storytelling while managing for performance

Team & Agency Management

• Lead, mentor, and grow a high-performing social and influencer team
• Oversee relationships with external creators, freelancers, and agency partners
• Build scalable team structures and processes to support rapid growth and evolving needs

Executive Collaboration

• Partner directly with the founder & CEO to help grow his personal brand and presence across LinkedIn and X

Cross-Functional Collaboration

• Work closely with Growth Marketing, Comms, and Product to embed social thinking into broader marketing initiatives
• Ensure alignment between social strategy and business priorities

Analytics & Optimization

• Own reporting and performance analysis for organic social and influencer activity
• Use insights to continuously improve content strategy—balancing creativity with data-driven performance

Platform Partnerships & Innovation

• Maintain strong relationships with platform partners and stay ahead of trends, features, and best practices
• Identify and test new formats, emerging platforms, and creative opportunities to keep Cleo ahead of the curve

• 7+ years of experience managing and growing social channels for a consumer brand or publisher
• Strong leadership skills with experience managing creative teams
• You’re a creative and strategic thinker, driving big ideas whilst also keeping a pulse on day-to-day execution
• Deep understanding of the evolving social landscape
• Sharp creative instincts with excellent visual and written storytelling skills
• Comfortable with performance data and able to use insights to influence broader strategy
• If you have previously managed executive/founder social media presence, this is a plus 

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/. This role falls under the PR5 track and we can pay between $152,408 - $199,744 p.a. depending on experience. 
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.
• Other benefits;
• Company-wide performance reviews every 6 months 
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.