Social Media Lead

Posted 2 Days Ago
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New York City, NY, USA
In-Office
Entry level
Artificial Intelligence • Software
The Role
Own Cognition and Devin’s X and LinkedIn presence, including content calendars, posts, replies, community engagement, launch campaigns, creator relationships, and paid social coordination. Translate product launches, demos, customer stories, and research into engaging developer-focused content. Monitor reach and engagement, respond thoughtfully to questions and criticism, and represent the company’s products and perspective across social channels.
Summary Generated by Built In
We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.


Role Mission

Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs.

You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.

What You'll Accomplish
  • Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.

  • Show the product: Turn launches, demos, customer stories and research into posts developers want to share.

  • Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.

  • Make launches travel: Plan the social side of every launch with the launch and creative teams.

  • Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.

  • Know what's working: Track reach and engagement in a simple way and adjust.

Exceptional Candidates Have Demonstrated
  • A track record on social: You've grown an account developers follow, whether your own or a company's.

  • Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.

  • Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.

  • Judgment: You know what to post, what not to, and when to let something go.

  • Opinions: You have views on how we should show up online and you'd share them.

We care more about demonstrated capability than years of experience.

Resources & Environment
  • A product developers already talk about, and constant new material to post

  • Direct access to the founders, engineers and researchers behind it

  • A small marketing team with very little process

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

Skills Required

  • Track record of growing a social media account followed by developers
  • Technical understanding sufficient to create Devin demos and explain their value clearly
  • Clear, concise, quick, and engaging writing
  • Strong judgment about what to post, what not to post, and when to disengage
  • Strong opinions and perspective on how the company should appear online
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
49 Employees

What We Do

Makers of Devin, the first AI software engineer. We are an applied AI lab building end-to-end software agents. We’re building collaborative AI teammates that enable engineers to focus on more interesting problems and empower engineering teams to strive for more ambitious goals.

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