The Role
Leads social media strategy and daily execution for US news, politics, elections, and major current affairs. Develops breaking-news coverage plans, platform-specific content, and audience growth initiatives across major social channels. Mentors producers and editors, collaborates with editorial, video, design, and audience teams, monitors trends and analytics, optimizes performance, supports hiring, and ensures editorial accuracy, brand consistency, and publishing quality during high-impact news events.
Summary Generated by Built In
This is a remote position.
Company: Eleven Int Service Private Limited
Location: Remote
Employment Type: Full-time
Department: Social Media, News, Politics
About Eleven Media
Eleven Media is an established media company with more than 10 years of experience building and operating digital media brands. We own a diverse portfolio of properties with a strong presence across web, video, and social platforms.
Our editorial, production, audience development, partnerships, and publishing teams work together to strengthen our brands and deliver engaging content to audiences worldwide.
Website: www.elevenispl.com
About the Role
Eleven Media is looking for an experienced Social Media Lead to lead our US News & Politics social strategy across major platforms. This is a leadership role focused on breaking news, audience growth, original storytelling, and platform-first content.
The role includes leading day-to-day social coverage, mentoring the team, planning around major news events, developing platform-specific strategies, and driving audience growth and engagement.
Key Responsibilities
- Lead the social media strategy and execution for US politics, national news, global news, elections, and major current affairs.
- Develop daily and long-term social coverage plans around breaking news, political events, and major news cycles.
- Track breaking news and ensure timely, accurate, and platform-appropriate coverage across all social channels.
- Guide, train, mentor, and develop social media producers and editors.
- Develop platform-first content strategies for Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.
- Identify strong story angles, social hooks, headlines, captions, thumbnails, and visual approaches that maximize engagement while maintaining editorial integrity.
- Collaborate closely with editorial, video, design, and audience teams to create high-performing content.
- Monitor platform trends, algorithm changes, and audience behavior to continuously improve strategy.
- Review analytics, identify opportunities, and optimize content based on performance and audience insights.
- Help recruit, interview, onboard, and develop social media talent.
- Ensure consistency in brand voice, publishing quality, editorial standards, and social media best practices.
- Maintain clear communication across teams and ensure social coverage aligns with editorial priorities.
- Take ownership of audience growth, engagement, and overall social media performance.
- Remain flexible during breaking news, elections, major political events, and other high-impact news situations.
What You Will Need
- Significant professional experience leading social media for a news, politics, or digital media organization.
- Previous experience managing, mentoring, or leading social media teams.
- A strong understanding of the US political landscape and current affairs.
- Deep knowledge of major social platforms, their audiences, content formats, and best practices.
- Proven experience growing audiences and improving engagement through platform-specific strategies.
- Strong editorial judgment and the ability to identify stories that will resonate on social media.
- Experience covering breaking news in a fast-paced newsroom environment.
- Strong understanding of analytics and the ability to use data to inform content and growth strategies.
- Excellent communication, organizational, and leadership skills.
- High attention to detail and a commitment to editorial accuracy and brand quality.
- Strong ownership, accountability, and a willingness to take responsibility for team performance.
How to Apply
Please submit your CV along with examples of social media accounts, campaigns, or content you have managed. Include any metrics or case studies that demonstrate audience growth, engagement, or successful coverage of major news and political events.
Skills Required
- Significant professional experience leading social media for a news, politics, or digital media organization.
- Experience managing, mentoring, or leading social media teams.
- Strong understanding of the US political landscape and current affairs.
- Deep knowledge of major social platforms, their audiences, content formats, and best practices.
- Proven experience growing audiences and improving engagement through platform-specific strategies.
- Strong editorial judgment and ability to identify stories that resonate on social media.
- Experience covering breaking news in a fast-paced newsroom environment.
- Strong understanding of analytics and ability to use data to inform content and growth strategies.
- Excellent communication, organizational, and leadership skills.
- High attention to detail and commitment to editorial accuracy and brand quality.
- Strong ownership, accountability, and willingness to take responsibility for team performance.
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The Company
What We Do
PubNinja is a digital media and content-technology company focused on successful publishing. It works with international publishers on content creation, editorial strategy, and digital growth, using data to develop engaging content and business-building strategies. Its platform and services support multimedia publishing, audience reach, creator subscriptions, advertising, memberships, and distribution across social channels, helping media brands attract and grow audiences in the digital world.
