The Role
Supports social media and digital marketing for Rocky Season by creating Instagram and Facebook content, capturing event photos and videos, writing captions, engaging partner and fan accounts, organizing digital assets, monitoring engagement, and assisting with promotional campaigns. The role attends select Philadelphia events, including occasional evenings and weekends, and collaborates with the Experience & Engagement marketing team.
Summary Generated by Built In
The Philadelphia Visitor Center Corporation (PVC) is a Pennsylvania nonprofit, 501(c)3 organization, which operates in cooperation with the National Park Service, Visit Philadelphia®, Philadelphia Convention and Visitors Bureau, the City of Philadelphia, and the Commonwealth of Pennsylvania.
PVC is looking for a creative, enthusiastic, and social media-savvy intern to join our Experience & Engagement team during Rocky Season! The Social Media Intern position description follows.
Supervisor: Senior Manager of Experience & Engagement and Digital Marketing Coordinator
Work Schedule/Timeline: up to 20-hours a week in office through December 24, 2026 with opportunity for potential extension.
Function Goals:
- Social Media & Content Creation
- Assist in creating engaging content for Instagram, Facebook, and other digital platforms.
- Capture photos and short-form videos at Rocky Season events, activations, and partner locations throughout Philadelphia.
- Assist with writing fun, engaging captions that reflect the Philadelphia Visitor Center's brand voice.
- Actively engage with accounts including but not limited to PVC-partners, event-partners, and themed-fan accounts to increase visibility as a Rocky and Philadelphia resource to visitors
- Event Coverage & Community Engagement
- Attend select Rocky Season events to capture real-time content and behind-the-scenes moments.
- Highlight participating businesses, attractions, community partners, and special guests.
- Assist with engaging online audiences and encouraging visitors to participate in Rocky Season experiences.
- Digital Marketing Support
- Collaborate with the marketing team to brainstorm content ideas and promotional campaigns.
- Assist with organizing digital assets, including photos, videos, and partner-submitted content.
- Help monitor social media engagement and identify successful content.
- Assist with additional marketing initiatives for the Philadelphia Visitor Center as needed.
Qualifications:
- Current college student or recent graduate studying Marketing, Communications, Public Relations, Digital Media, Film, or a related field preferred.
- Strong familiarity with Instagram, Facebook, and current social media trends.
- Interest in photography, videography, and short-form video editing preferred.
- Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools is a plus.
- Strong written communication skills with a creative eye for storytelling.
- Organized, dependable, and comfortable working in a fast-paced event environment.
- Enthusiasm for Philadelphia, its culture, attractions, and events.
- Familiarity with the Rocky films is a bonus, but a willingness to embrace the underdog spirit is a must!
- Availability to attend select events, including occasional evenings and weekends.
How to Apply:
Please submit a resume, a brief introduction explaining their interest in the position, and examples of social media content or creative work (if available)
Skills Required
- Current college student or recent graduate studying Marketing, Communications, Public Relations, Digital Media, Film, or a related field
- Strong familiarity with Instagram, Facebook, and current social media trends
- Interest in photography, videography, and short-form video editing
- Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools
- Strong written communication skills with a creative eye for storytelling
- Organized, dependable, and comfortable working in a fast-paced event environment
- Enthusiasm for Philadelphia, its culture, attractions, and events
- Familiarity with the Rocky films
- Willingness to embrace the underdog spirit
- Availability to attend select events, including occasional evenings and weekends
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The Company
What We Do
The Philadelphia Visitor Center Corporation is a nonprofit organization dedicated to enhancing the visitor experience in Philadelphia by providing exceptional customer service and access to all that the city has to offer.
