Social Media Insights Analyst

Job Description:

ICUC is the global leader in Social Media solutions for over 20 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?

Position overview:

In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You'll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you'll work closely with the team to deliver actionable social media insights to our clients.

Responsibilities:

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.

• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.

• Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.

• Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.

• Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.

• Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

KPIs:

• Complete all assigned reports every month, ensuring 99% of deadlines are met, to deliver timely and relevant insights to clients and stakeholders.

• Attend 95% of team meetings during the year, including any mandatory connects, to actively contribute insights, share knowledge, and foster collaboration within the team.

• Successfully complete required learning courses from our internal hub to stay updated on company policies and requirements.

• Identify and complete two relevant non-required learning courses per quarter to enhance expertise in data storytelling, advanced analytics techniques, or emerging social media platforms and technologies.

• Maintain a 98% accuracy rate in all reports by proactively monitoring data discrepancies, investigating potential issues, and implementing timely solutions to ensure data integrity and consistency.

• Implement one workflow optimization per quarter to streamline analysis processes, improve efficiency, and enhance the delivery of actionable insights.

• Contribute to a minimum of two non-recurring requests per quarter aimed at supporting revenue growth and/or marketing initiatives

The ideal candidate will have:  

• Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.

• Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.

• Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.

• A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.

• Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.

• The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.

• Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.

• The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.

• Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.

• The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Additional Requirements:

• The ability to utilize a desktop computer or laptop that meets minimum system requirements, ensuring efficiency in remote work environments.

• Access to high-speed internet, with a minimum speed of 30 mb/s, to support work activities and online collaboration.

• Adequate headset/mic and webcam, facilitating clear and effective communication in virtual meetings and presentations.

• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is considered an asset, reflecting the global nature of the role.

Additional information:

Vacancy: Is this posting for the purposes of filling an existing vacancy? Yes

The salary range for this position is CAD $63,000-75,000k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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