Social Media Marketer

Company Overview:

At HeyGen, our mission is to help people grow their businesses by making visual storytelling accessible to all. Video is the most engaging format to connect with your audience - unfortunately, most people don’t have the time, skills, or resources to produce professional videos. HeyGen makes it easy for anyone to create, localize, and personalize engaging videos without a camera or editing skills. Our customers range from small businesses, to nonprofits, to Fortune 500 global brands. If you have a story, HeyGen can help you tell it. 

Position Overview:

We’re looking for a Social Media Marketer to reach, engage, and delight our audiences on X, TikTok, LinkedIn, YouTube and other social platforms. You aren’t just filling a role, you’re creating the stage to entertain our community. You don’t just broadcast content, you tell stories people want to share. You don’t just post, you’re able to turn ideas into engaging short-form content that drives virality. 

Key Responsibilities:

• Strategically scale our social presence: Launch bold, innovative social media campaigns that not only reach but captivate an ever-growing audience across X, TikTok, and YouTube.
• Create and curate engaging content: Harness the full power of HeyGen’s platform to produce videos that don’t just follow trends—they set them.
• Analyze and optimize: Use analytics to steer the ship. See what’s buzzing and why, then use that intel to refine our strategy and boost engagement.
• Collaborate: Work hand-in-glove with product teams to spotlight new launches and turn new features into hot topics.
• Build relationships with top influencers: Cultivate a network of trusted creators to drive word-of-mouth, collaborate on content ideas, and execute bold campaigns.
• Own influencer performance: Track, measure, and analyze influencer KPIs, ensuring campaigns hit the mark. If numbers aren’t your thing, this role isn’t for you.
• Leverage your network: Tap into your strong connections with influencers and creators across platforms like Instagram, YouTube, and TikTok.

Preferred Qualifications:

• 4-5+ years of experience managing social media channels for brands
• Excellent creative taste and storytelling ability, knack and wit for creating funny, entertaining content that stops readers and compels them to inquire
• Thrive in a fast-paced and dynamic environment
• Carries a hustle mentality and is down to be a owner of this domain
• Strong portfolio showcasing your work in short-form video content
• Proven experience as a Social Media Manager, Content Creator, or Influencer
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

What HeyGen Offers:

• Competitive salary and benefits package
• Opportunity to create and win a category in the most dynamic part of the industry (AI)
• Dynamic and inclusive work environment focused on innovation and creativity

Salary Range:
$90,000 – 120,000 annually
Please note that the salary information is a general guideline only.  HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!