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The Role
Plan, create, manage, and optimize social content to grow brand awareness, engagement, and sales. Collaborate with Creative, Marketing, KOL, and E‑commerce teams; coordinate photoshoots; produce copy and visual assets; analyze performance across Instagram, TikTok, and other platforms.
Summary Generated by Built In
The Social Media is responsible for planning, creating, managing, and optimizing social media content to strengthen brand awareness, increase audience engagement, and drive sales across digital platforms. This role collaborates closely with the Creative, Marketing, KOL, and E-commerce teams to execute impactful campaigns and maintain a strong online brand presence.
Requirements
- Bachelor's Degree in Marketing, Communication, Digital Marketing, Fashion, or related field.
- Minimum 2+ years of experience in Social Media, preferably in Fashion, Footwear, Lifestyle, Beauty, or Retail.
- Strong understanding of Instagram, TikTok, and emerging platforms.
- Excellent copywriting skills.
- Strong understanding of fashion trends and consumer behavior.
- Familiar with Meta Business Suite, TikTok Analytics, Google Analytics, and social media management tools.
- Experience coordinating photoshoots and content production.
- Basic knowledge of graphic design tools (Canva, Adobe Creative Suite) is an advantage.
- Creative, detail-oriented, organized, and proactive.
- Strong communication and teamwork skills.
- Willing work from office (WFO) Monday to Friday
Skills Required
- Bachelor's Degree in Marketing, Communication, Digital Marketing, Fashion, or related field
- Minimum 2+ years of experience in Social Media, preferably in Fashion, Footwear, Lifestyle, Beauty, or Retail
- Strong understanding of Instagram, TikTok, and emerging platforms
- Excellent copywriting skills
- Strong understanding of fashion trends and consumer behavior
- Familiar with Meta Business Suite, TikTok Analytics, Google Analytics, and social media management tools
- Experience coordinating photoshoots and content production
- Basic knowledge of graphic design tools (Canva, Adobe Creative Suite)
- Creative, detail-oriented, organized, and proactive
- Strong communication and teamwork skills
- Willing to work from office (WFO) Monday to Friday
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The Company
What We Do
BIOTA Smart Home creates innovative solutions that enhance the safety, efficiency, and comfort of homes, aiming to create an ecosystem of smart devices in Indonesian homes and harmonize daily life.
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