Responsibilities
- Develop Social Strategy: Create and execute social media strategies that amplify our message, drive engagement, and build an active community.
- Content Creation: Write and produce content across social channels that resonates with target audiences, including blog posts, LinkedIn articles, and more.
- Brand Voice & Messaging: Establish and maintain a consistent brand voice that aligns with our mission, values, and target audience.
- Engagement & Community Building: Actively engage with our community, respond to comments, and foster meaningful conversations around our brand.
- Collaborate with Team: Partner with design, sales, and leadership teams to align content with strategic goals and customer insights.
- Analytics & Optimization: Track performance metrics to continually optimize content and strategy for maximum impact.
Requirements
- 3+ Years in Social Media & Copywriting: Proven experience developing social strategies and crafting content for B2B tech or industry-focused brands.
- Strong Writing Skills: Demonstrated ability to create compelling, high-quality content that drives engagement.
- Strategic Mindset: Expertise in social media strategy and a track record of developing campaigns that align with business goals.
- Community Engagement: Ability to foster a thriving online community through genuine interactions and relationship-building.
- Multi-Platform Experience: Proficiency in managing content across LinkedIn, Twitter, Instagram, and other relevant platforms.
- Creative Collaboration: Strong team player with experience working cross-functionally to achieve alignment and drive results.
Bonus Points
- SEO & Analytics: Experience with SEO, analytics tools, and optimizing content based on data insights.
- Graphic Design Skills: Basic skills in design software to create visual assets that enhance storytelling.
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
