Social Media Expert (Brand and Talent Marketing)

Company:Marsh

Description:

We are seeking a talented individual to join the Enterprise Social Media team as a Social Media Specialist focused our brand, creating content and across reputation and crisis management. This role will be based in Warsaw, Poland and work local business hours. This is a hybrid role that has a requirement of working at least three days a week in the office.

The Social Media Expert is responsible for contributing to the planning and development of programs and campaigns in support of our brand and talent marketing. This individual will also work closely with other COE team members and agencies accountable for protecting our colleagues and the brand on social media. Daily this individual will work closely with the brand marketing team and the enterprise social media team, accountable for the social strategy and programs in support of their marketing priorities which includes envisioning the campaigns, building the content, working with agency partners and other stakeholders to activate the content externally, reviewing performance analytics, deciphering insights and making recommendations. Brand reputation and crisis management will also be a daily accountability, in partnership with agency partners and internal stakeholders. The role is a part of the Enterprise Social Media team.

We will count on you to:

• Work with the enterprise social media team to develop social media programming and content for the brand and talent marketing, aligned to their marketing strategy, to deliver on key priorities.

• Build and execute organic and paid social media campaigns for business corporate pages on social media.

• Own daily brand and crisis monitoring through use of technology and hands-on across different social media platforms, bringing together findings, insights and recommendations for stakeholders.

• Champion employee advocacy as appropriate for each program. This includes collaborating in the development and execution of colleague training and best practices, raising awareness of how to use social media effectively and activating colleagues in support of marketing goals.

• Lead weekly team meetings between social media and marketing stakeholders to discuss priorities, review programs in development and/or active and align on actions, creating a collaborative and transparent working culture together.

• Contribute to presentations, scorecards and KPIs to measure social media and strategic marketing programs effectiveness.

• Contribute to strategic projects as a part of the enterprise social media team focused on continuous growth and innovation.

What you need to have:

• Must have a minimum of two years B2B social media experience, with practical knowledge of LinkedIn, Facebook and Instagram.

• Strong time-management and organizational skills, problem-solving and critical thinking abilities

• Proven ability to work both in a team setting as well as independently driving programs, with strong communications skills

• Demonstrated ability to build a social media campaign from brief through to final social assets and post copy, demonstrating understanding of and application of social media channel best practices

What makes you stand out:

• Strong understanding and application of B2B social media content strategy, platform algorithms, and expertise in interpreting social media performance/delivering recommendations

• Expertise with brand and crisis management across platforms including Instagram, Facebook and Reddit

• Demonstrable skills with social media employee advocacy across LinkedIn is a plus

• Professional Services industry experience

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.

• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.

• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.