Social Media Manager

What You’ll Do

• Content & Calendar
• Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
• Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
• Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
• Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).


• Publishing & Workflows
• Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
• Manage approvals with stakeholders; track versioning and on-time delivery.
• Support live moments (events, webinars, launches) with real-time coverage.


• Community & Listening
• Reply to comments/DMs, route queries, and uphold tone guidelines.
• Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.


• Analytics & Insights
• Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
• Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
• Keep a central dashboard and content library up to date and searchable.


• Cross-Functional Collaboration
• Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
• Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
• Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.

Must-Haves

• 1–2 years of hands-on social media experience at a brand/agency/startup.
• Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
• Basic design/video skills (Canva, CapCut or equivalent).
• Experience with scheduling and analytics (Meta Business Suite + one scheduler).
• Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.

Nice-to-Haves

• Exposure to the creator/influencer marketing ecosystem.
• Working knowledge of Adobe Suite or Figma for minor edits.
• Familiarity with HubSpot/Notion/Asana for collaboration and task tracking.
• SEO basics to align social with search-driven content.

Success metrics

• Calendar adherence: % of planned posts shipped on time.
• Engagement quality: Engagement rate, saves/shares per post and per format.
• Growth: Net follower growth by channel; community response times.
• Traffic & actions: CTR from social to site/landing pages (UTM-tracked).
• Learning velocity: Number of experiments run and documented insights per month.

Tooling You’ll Use

• Scheduling/Analytics: Meta Business Suite + Buffer/Later/Hootsuite
• Design/Video: Canva (nice: Adobe Suite/Figma)
• Collab/PM: Google Drive, Asana/Notion, HubSpot for campaign alignment
• Tracking: UTMs, link shorteners, channel dashboards