The Role
The Social Media Executive will manage day-to-day social media activities, create and publish content, respond to community interactions, and report on analytics. Collaboration with design and marketing teams is key.
Summary Generated by Built In
About One Impression
One Impression is the leading marketplace for brand–creator collaboration—offering transparent, real-time pricing, direct chats with creators, and ROI-focused workflows across Instagram & YouTube. We help brands find the right creators, manage campaigns end-to-end, and track results seamlessly.
Role Summary
Own the day-to-day execution of our social presence across LinkedIn, Instagram, X, and YouTube/Shorts. You’ll ship a consistent calendar, keep community conversations active, repurpose content from across the org, and report what’s working—with a bias for speed, clarity, and measurable impact.
What You’ll Do
- Content & Calendar
- Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
- Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
- Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
- Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).
- Publishing & Workflows
- Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
- Manage approvals with stakeholders; track versioning and on-time delivery.
- Support live moments (events, webinars, launches) with real-time coverage.
- Community & Listening
- Reply to comments/DMs, route queries, and uphold tone guidelines.
- Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.
- Analytics & Insights
- Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
- Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
- Keep a central dashboard and content library up to date and searchable.
- Cross-Functional Collaboration
- Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
- Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
- Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.
Must-Haves
- 1–2 years of hands-on social media experience at a brand/agency/startup.
- Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
- Basic design/video skills (Canva, CapCut or equivalent).
- Experience with scheduling and analytics (Meta Business Suite + one scheduler).
- Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.
Nice-to-Haves
- Exposure to the creator/influencer marketing ecosystem.
- Working knowledge of Adobe Suite or Figma for minor edits.
- Familiarity with HubSpot/Notion/Asana for collaboration and task tracking.
- SEO basics to align social with search-driven content.
Success metrics
- Calendar adherence: % of planned posts shipped on time.
- Engagement quality: Engagement rate, saves/shares per post and per format.
- Growth: Net follower growth by channel; community response times.
- Traffic & actions: CTR from social to site/landing pages (UTM-tracked).
- Learning velocity: Number of experiments run and documented insights per month.
Tooling You’ll Use
- Scheduling/Analytics: Meta Business Suite + Buffer/Later/Hootsuite
- Design/Video: Canva (nice: Adobe Suite/Figma)
- Collab/PM: Google Drive, Asana/Notion, HubSpot for campaign alignment
- Tracking: UTMs, link shorteners, channel dashboards
Top Skills
Adobe Suite
Asana
Buffer
Canva
Capcut
Figma
Hootsuite
Hubspot
Later
Meta Business Suite
Notion
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The Company
What We Do
One Impression’s platform helps brands instantly discover and access over 7 Mil+ creators globally ranging from top-tier celebrities to regional nano creators. The platform also provides best-in-class creator pricing, facilitates compliant creator contracts, ensures seamless on-time delivery, automates creator payouts, and allows brands to track campaign performance in real time. The platform enables brands to reliably drive campaigns at scale and speed. The platform is currently active in over 14 countries including India, USA, UAE, Indonesia & more. It is trusted by over 500+ top brands including companies such as Unilever, Amazon, Nestle, Meta to name a few. Learn about One Impression - https://oneimpression.io Start a project - [email protected] Other queries - [email protected]
