Social Media Executive

Posted 7 Days Ago
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Noida, Gautam Buddha Nagar, Uttar Pradesh, IND
In-Office
Entry level
AdTech • Artificial Intelligence • Marketing Tech
The Role
Manage Xapads Media’s global social media channels across LinkedIn, Instagram, Facebook, and Twitter. Responsibilities include creating and editing platform-specific content, copywriting, scheduling and publishing posts, maintaining content calendars, researching trends, using AI tools, collaborating cross-functionally, and tracking engagement, reach, and website traffic through regular performance reports.
Summary Generated by Built In
ABOUT XAPADS MEDIA

Xapads Media is a global AdTech company offering audience reaching, digital monetization, and performance marketing solutions. We deliver data-driven campaign performance across global markets by connecting brands, publishers, and platforms with targeted digital solutions. Driven by technology, cross-functional collaboration, and continuous content innovation, Xapads empowers brands to build meaningful presence across major social and digital channels.
We believe that a strong organization is built on strong people and a culture that enables them to grow. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, We believe in building not just careers, but fostering an environment where people can grow, make a meaningful impact, and contribute to something enduring.

ABOUT THE SEGMENT

The Digital Marketing & Social team drives global brand communication, social engagement, and content positioning across major digital networks. The team develops, manages, and executes digital narratives across official social platforms to establish brand presence, highlight industry thought leadership, and drive audience engagement.

THE ROLE

The Social Media Executive is responsible for managing and upscaling content across Xapads Media’s global social media channels. The candidate will oversee daily content creation, scheduling, publishing, and engagement across LinkedIn, Instagram, Facebook, and Twitter. Working closely with design, marketing, product, HR, and sales teams, the role ensures consistent brand messaging, researches industry trends, explores AI content tools, and tracks performance analytics across target regions.

WHAT YOU'LL OWN

Social Media Management: Own the scheduling, publishing, and brand tone across Xapads Media’s official social channels (LinkedIn, Instagram, Facebook, and Twitter).

Content Generation & Strategy: Own end-to-end content creation, copywriting, and ideation to drive audience reach and engagement.

Social Reporting & Analytics: Own weekly and monthly performance tracking, delivering performance reports on reach, engagement, and website traffic.

WHAT YOU'LL DO

Content Creation & Copywriting: Write, edit, and produce high-quality social media posts tailored to platform-specific audiences across LinkedIn, Instagram, Facebook, and Twitter.

Content Scheduling & Publishing: Maintain an active content calendar, ensuring timely publishing while preserving unified brand communication.

Cross-Functional Collaboration: Partner with social, design, marketing, product, HR, and sales teams to produce relevant content and support internal/external updates.

Trend Research & AI Exploration: Monitor digital industry trends for content ideation and leverage relevant AI tools to enhance content quality and creation efficiency.

Performance Tracking & Analytics: Track metrics across social platforms and compile weekly/monthly performance reports detailing reach, engagement, and traffic trends.

WHAT WE'RE LOOKING FOR
  • Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field.

  • Proven hands-on experience in editing, content generation, and copywriting.

  • Experience with content calendars, social media publishing, and campaign execution.

  • Basic understanding of social media analytics, engagement metrics, and organic growth strategies.

  • Hands-on experience managing corporate social media accounts across LinkedIn, Instagram, Facebook, and Twitter.

  • Familiarity with social media management, creative, and analytics tools, such as Meta Business Suite, Buffer, Canva, CapCut, LinkedIn Analytics, Instagram Insights, or Google Analytics 4.

  • Strong communication skills and ability to collaborate effectively across cross-functional teams.

GOOD TO HAVE
  • Prior experience with B2B, technology, SaaS, digital media, or AdTech brands.

  • Understanding of LinkedIn-led B2B marketing strategies and thought leadership content.

  • Basic knowledge of SEO, UTM tracking, and website traffic attribution.

  • Experience creating short-form videos, supporting corporate events, and executing multi-channel brand campaigns.

  • A portfolio showcasing social media content and campaigns previously handled.

HOW TO APPLY
To apply for this position, send an email to our careers mailbox ([email protected]). In the email make sure to include your resume and any additional information you would feel relevant for this role.


Skills Required

  • Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field
  • Hands-on experience in editing, content generation, and copywriting
  • Experience with content calendars, social media publishing, and campaign execution
  • Basic understanding of social media analytics, engagement metrics, and organic growth strategies
  • Hands-on experience managing corporate social media accounts across LinkedIn, Instagram, Facebook, and Twitter
  • Familiarity with social media management, creative, and analytics tools such as Meta Business Suite, Buffer, Canva, CapCut, LinkedIn Analytics, Instagram Insights, or Google Analytics 4
  • Strong communication and cross-functional collaboration skills
  • Experience with B2B, technology, SaaS, digital media, or AdTech brands
  • Understanding of LinkedIn-led B2B marketing and thought leadership content
  • Basic knowledge of SEO, UTM tracking, and website traffic attribution
  • Experience creating short-form videos, supporting corporate events, and executing multichannel brand campaigns
  • Portfolio showcasing previously handled social media content and campaigns
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The Company
HQ: Noida
250 Employees
Year Founded: 2007

What We Do

Xapads Media is a global advertising-technology company that develops AI-powered solutions for digital advertising. Its PULSE platform uses contextual video targeting for YouTube, combining content scanning and classification, GARM-aligned brand-safety enforcement, and real-time campaign optimization. The company helps brands and agencies deliver more relevant, efficient, and safer ads, while supporting enterprise media sales and programmatic advertising initiatives across global markets.

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