The Role
Plan and execute social media content across LinkedIn and other platforms; write posts, carousels, and video concepts; manage community engagement; track organic performance; coordinate with design, product marketing, sales outreach, employee advocacy, and executive social presence.
Summary Generated by Built In
- Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes
- Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D, Government)
- Manage day-to-day community engagement — comments, DMs, mentions — in line with brand voice
- Track organic performance (reach, engagement, follower growth) and report monthly
- Partner with the design team on visual assets and with product marketing on messaging
- Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent
- Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)
Requirements
- 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech
- Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting
- Strong writing skills; comfortable adapting tone across an enterprise L&D buyer, and a government procurement audience
- Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes
- Familiarity with social analytics tools and basic reporting
Skills Required
- 3+ years of experience in social media marketing
- Experience in B2B SaaS or EdTech social media marketing
- Hands-on experience running paid campaigns using LinkedIn Ads and/or Meta Ads Manager
- Experience managing campaign budgets and targeting
- Strong writing skills with the ability to adapt tone for enterprise L&D and government procurement audiences
- Ability to plan and manage multi-platform content calendars tied to launches, events, and campaigns
- Familiarity with social analytics tools and basic reporting
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The Company
What We Do
Excelsoft Technologies is a global vertical SaaS company specializing in the learning and assessment market. The company provides AI-powered, technology-based solutions across diverse learning and assessment segments through cloud-based platforms. It focuses on creating transformative digital learning experiences and impactful content solutions, delivering innovative and next-gen educational tools for a global audience.
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