Inspiria Knowledge Campus is looking for a creative, energetic, and data-driven Social Media Executive to join our marketing team. As the voice of our campus online, you will be responsible for creating "scroll-stopping" content that resonates with students, parents, and academic partners. Your goal is to build a vibrant digital community, enhance brand awareness, and support student admissions through strategic storytelling.
Content Strategy & Creation: Develop and execute a monthly content calendar across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Focus on Short-form Video (Reels/Shorts) to showcase campus life.
Campus Storytelling: Collaborate with students and faculty to capture authentic, "Day in the Life" style content, events, and success stories.
Community Management: Engage with our audience by responding to comments, messages, and mentions in a timely and professional brand voice.
Trend Monitoring: Stay ahead of Gen-Z trends, memes, and platform updates to keep Inspiria’s presence relevant and fresh.
Performance Tracking: Use Social Media Analytics to monitor reach, engagement, and conversion rates. Provide weekly reports to the Marketing Head.
Collaboration: Work closely with the design and video production teams to ensure high-quality visual output that aligns with our brand guidelines.
Ad Campaign Support: Assist the performance marketing team with creative inputs for paid social media campaigns (Meta Ads).
Education: Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.
Experience: 1–3 years of experience in social media management (Agency or Education sector experience is a plus).
Platform Expertise: Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO.
Technical Skills: Proficiency in Canva, CapCut/Adobe Premiere Rush, and social media scheduling tools (e.g., Zoho Social, Buffer, or Hootsuite).
Copywriting: Exceptional English writing skills with the ability to write catchy captions and engaging hooks.
Soft Skills: High energy, "people person" attitude, and the ability to direct students on camera.
Skills Required
- Bachelor's degree in Marketing, Mass Communication, Journalism, or related field
- 1-3 years of experience in social media management (agency or education sector experience a plus)
- Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO
- Proficiency in Canva, CapCut or Adobe Premiere Rush, and social media scheduling tools (Zoho Social, Buffer, Hootsuite)
- Experience creating short-form video content (Reels/Shorts) showcasing campus life
- Experience using social media analytics to track reach, engagement, and conversions and prepare reports
- Exceptional English copywriting skills for captions and hooks
- High energy, strong interpersonal skills, and ability to direct students on camera
- Agency or education sector experience
What We Do
Inspiria Knowledge Campus is a higher-education institution in Siliguri, West Bengal, offering industry-driven undergraduate programs in management, hospitality, computer science, media, and design. Its programs are developed with industry input and include live projects, practical learning, professional certification options, and placement support. The campus seeks to prepare students with academic knowledge and career-ready skills for employment, entrepreneurship, and success in chosen fields.
